The stereotypical influencer is someone who has a topic, industry or talent. They create content around that and create an audience to build a platform. If they’re lucky, they monetize it in a way that supports them. If they’re real lucky they become famous and sign entertainment deals and such to spin off into more traditional show business or media roles.

But there are different paths for influencers. John Chamberlin started a blog in Pittsburgh about 10 years ago. The original intent was to give local businesses and events a pathway to reach audiences in the Three Rivers region. But with the stories and news, events and promotions that the mainstream media outlets often passed on. The website and blog was called YaJagoff.com. Accompanying social media channels like Facebook and Twitter helped establish the site and John as an influencer.

Eventually, he added a podcast. That helped him see more opportunities to do live video and audio episodes at local businesses. As things grew, Rachael Rennebeck joined John as a partner in YaJagoff Media. The business grew into more than just a typical influencer platform. They now do PR, marketing and event consulting. And work with companies beyond the geographic confines of Western Pennsylvania.

I asked John and Rachael to come on the show and tell us how they built YaJagoff Media, what types of content and channels work for local content, how the local media intertwines with their efforts and a lot more. John has a great insight about listening to your audience in the middle of this discussion that alone is worth paying attention. They gave me, and now you, an interesting perspective on how else to become a successful influencer. Or influence platform.

For those that don’t know Pittsburgh well, YaJagoff is a regional term there that can be an insult, “You cut me off YaJagoff!” but it can also be a term of endearment. “How ya been, YaJagoff!” Pittsburgh has its own language to a degree. We get into that a bit in the conversation today as well.

Today’s episode is sponsored by Tagger. It is a complete influencer marketing solution. You can find out more for yourself at jason.online/tagger

We’ve been talking recently to Meredith Jacobson, an independent influencer marketing consultant who was on a past episode of the show, to tell you about how she uses Tagger with We are Boosters

Hear more about how she uses Tagger on today’s episode.

Tagger - Influencer Marketing Software

To start building your own experiences with my influencer marketing software of choice, go to jason.online/tagger today.

The Winfluence theme music is “One More Look” featuring Jacquire King and Stephan Sharp by The K Club found on Facebook Sound Collection.

NOTE: Cover Photo by Elan Mizrahi


Other Influencer Marketing Podcasts of note …


Winfluence - Reframing Influencer Marketing to Ignite Your Brand

Order Winfluence now!

Winfluence – Reframing Influencer Marketing to Ignite Your Brand is available now in paperback, Kindle/eBook and audio book formats. Get it in the medium of your choice on Amazon or get a special discount on the paperback version of the book by clicking the button below, buying on the Entrepreneur Press bookstore and using the discount code FALLS20. That earns you 20% off the retail price. Read and learn why we’ve been backed into a corner to think influencer marketing means Instagram and YouTube and how reframing it to be “influence” marketing makes us smarter marketers.

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