Blog

How many of you would call yourselves a gamer? Well, if you play Wordle, you’re a gamer. If you got sucked into Angry Birds, Candy Crush, or Trivia Crack … gamers all.  I have 3-4 games I have on my phone to pass time waiting at a doctor’s office, or to watch while I sit […]

Many of you know I host another podcast on the Marketing Podcast Network called Digging Deeper. Occasionally on that show, we interview someone that has a perspective or focus on something that either is, or is related closely to influencer marketing. When we do, I like to share that interview here as well. Why not […]

The Metaverse has been on the top of minds and conversations of most people in the marketing space in the last few months. Ever since Mark Zuckerberg and Meta, ne’ Facebook, went all-in on VR to inflate stock prices because they had Oculus headsets to sell now, this seemingly new virtual world as a consumer […]

You may recall our episode from late January in which I adopted an exaggerated satirical stance responding to a podcaster who had taken exception to my answer to a question on Twitter. The question, from my fellow Marketing Podcast Network creator Seth Goldstein, was whether or not podcasting was a modern form of busking, or […]

If you’re an influencer or a talent manager, today’s commentary might make you a little uncomfortable. I’m just going to throw that out there as a warning. But bear with me … I’m going to dish some harsh realities to our brand and agency side friends, too.   We’ve been talking a lot lately about when […]

I have been a student of stand-up comedy from my earliest memories. I would stay up late when I was little to watch The Tonight Show with Johnny Carson just to see the monologue, then hope beyond all hope one of the acts that night was a comedian. Later, I fell in love with David […]

A couple of weeks ago a marketing executive with an online retailer in the United Kingdom reached out to ask for my feedback on something. Her situation was not dissimilar to many people who email or message me with influencer marketing inquiries.  The company sells sporting goods and apparel, has grown nicely over the last […]

We talked last time about the influencer pay gap and new data from IZEA that gives us a look at progress made … or not … in the breakdown of how women are paid compared to men and how various races and groups are paid when compared to white counterparts.  One of the surprising pieces […]

You can’t be involved in the influencer marketing space without hearing about, talking about or considering the influencer pay gap. When the topic first emerged, it referred to the disparity in pay between men and women who are content creators. Quickly, however, the influencer pay gap issue focused on the gap between white and non-white […]

Despite my best efforts, the world of social media continues to migrate to … some might say devolve to … short form content as the most desirable type. Forgive my contrarianism about TikToks, Reels and Stories, but I’m a podcaster and a blogger. I’m also a B2B content creator myself, which tends to lean toward […]

Whether you’re an influencer or a brand, the concept of the creator marketplace brings with it some appeal. For the content creators out there, the opportunities to work directly with brands can be a lifeline. That’s especially true when you’re growing your audience from micro- to mid-tier or mid-tier to mega influencer. For brands, creator […]

For those of you who have been with me on this journey through influence marketing for a while, you know that I get really excited when we can zero in on the concept of influence rather than influencers. The whole theme of my book Winfluence, and a lot of what we talk about here on […]