YaJagoff on Winfluence

Building A Business As A Local Influencer

The stereotypical influencer is someone who has a topic, industry or talent. They create content around that and create an audience to build a platform. If they’re lucky, they monetize it in a way that supports them. If they’re real lucky they become famous and sign entertainment deals and such to spin off into more …

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Justin Kline on Winfluence

Can Advertising and Influencer Marketing Mix?

There’s always been an unspoken attitude in the world of social media and now in influence marketing that advertising, or at least its philosophies and priorities, does nothing but muck everything up. Social media, and it’s immediate by-product of influencers and thus influence marketing, was, in essence, a way for consumers to push back against …

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Rich Keith on Winfluence

The Influencer Marketing Firm Practicing Influencer Marketing

One of the industry resources I lean on to keep up with what is happening in the influencer marketing space is the Fourth Floor Newsletter, an email newsletter from an influencer marketing firm based in the United Kingdom.  I came about it because it’s authored by Scott Guthrie, a counterpart of mine, of sorts, in …

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Krishna Subramanian on Winfluence

TikTok Creator Marketplace API Opens, Proof of Effectiveness Emerges

If you whittled down the biggest questions and problems brand managers are asking about today in influencer marketing, two of the top couple would be, “What’s the deal with TikTok?” and “What does this influencer marketing jazz even get for me?” The TikTok issue is layered, but one problem area has been related to the …

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Masai Russell on Winfluence

How is Name-Image-Likeness (NIL) Affecting Student-Athletes?

NIL is short for name, image, likeness, and is the short expression that defines an important legislative move by the NCAA and NAIA, the two main college athletic associations in the United States. The maneuvers relax the definition of amateurism in those organizations to finally allow college student-athletes to capitalize on their name, image and …

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Rankings

It’s Time to Do Away With Top Influencer Lists

The first thing many brand marketers do when they’re trying to find the right influencers for their upcoming campaigns is the first thing many of us do when trying to find something. They search. As in Google. Naturally, the query they often start with “top influencers in” whatever the industry is. And there they find …

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Question - What role do influencers play in economic development

The Role of Influencer Marketing in Economic Development

Most of you know I am from and live and work in Kentucky in the United States. And if you know anything about that state, especially the eastern part of Kentucky where I grew up, you know it has spent the better part of the last three or four decades trying to figure out how …

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Taylor Lagace on Winfluence

Can Influencer Marketing Succeed with Product-Only Payment?

Can you achieve influence marketing traction, then success without having to pay influencers? We’ve asked that question several times on this show and it’s a bit of a controversial one. One perspective is you might be able to, but you shouldn’t. You are, after all, getting not just access to someone’s audience, but also their …

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Hilary Thompson on Winfluence

Understanding the Nuances of Influence Marketing on YouTube

One avenue of conversation we haven’t really explored here on the show is diving into the nuances of influencer marketing within different social networks. A great creator on Instagram may not be very good on Twitter. A strong YouTuber may not help you at all on Facebook.  YouTube is the first avenue I think it’s …

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The scoreboard

How to Improve Prioritizing Influencers and Measuring Influence Marketing

Of all the questions marketers ask about building successful influencer marketing campaigns, the two that stand out are the top two, by a mile: First, how do I find and prioritize the right influencers? The second is how do I measure success of influencer marketing.  And honestly, those two components of the process are probably …

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Marketing Podcast

Hear More About Winfluence on the Marketing Book Podcast

One of the many podcasts I listen to regularly is The Marketing Book Podcast with Douglas Burdett. He sits down weekly with an author of a marketing book—one that he has read—and does a deep dive into the book. You get a great feel for what the book has to offer, who the author is, …

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Travis Huff on Winfluence

Leveraging Business Partnerships for Influence Marketing

A recurring theme on this show is finding examples influence marketing, not just marketing involving online influencers. When we uncover a non-traditional perspective on this thing we do, it unlocks a lot of interesting thinking for all of us. I am one who geeks out about offline examples of influence marketing, but there are variations …

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