Dr. Karen Freberg on Winfluence

Discovering Public Relations Redefines PR in the Influence Era

Dr. Karen Freberg is heading into her 11th year of teaching public relations at the University of Louisville. She also teaches a master’s level course for one of my alma maters … West Virginia University. Dr. Freberg started teaching a new version of public relations as the 2000s were winding down and social media had started …

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The State of Influencer Marketing is that it’s finally growing up

Influencer marketing is growing up. If you don’t believe me, look at the latest numbers in AspireIQ’s The State of Influencer Marketing 2021 report. 96 percent of creators want to work with brands beyond social media posts 87 percent are willing to work with favorite brands in exchange for product, as long as the perceived …

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Suhit Amin on Winfluence

The 19-Year-Old Setting the Influencer Marketing World Ablaze

If I were to describe a person to you who had built a large following for themselves online, parlayed that into a job at one of the biggest companies in the world in a given industry, fell ill with cancer, beat that cancer, then started his own agency which is winning national and international awards …

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How to be a podcast guest

How To Be a Good Podcast Guest

If you’re going to be a guest on a podcast, you need to know how to be a guest on a podcast. It’s easy to think, “Oh, we’re just chatting like on the phone,” and nonchalant your opportunity to be interviewed. When you take that approach, you wind up sounding bad, dumb or both. I …

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Find Your Influence on Winfluence

A Deep Dive into Influence Marketing with Find Your Influence

There’s a reason Winfluence often features people representing the influence marketing software solutions and it isn’t sponsorship dollars. These are the people working in and thinking about influence marketing every day, so they have great insights and perspective to share. I thought I knew most of the players in the software space until I recently …

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Arik Hanson on Winfluence

Do Older PR Pros Ignore Influencer Marketing?

My pal Arik Hanson offered up a theory on his excellent PR and communications blog Friday. His theory is that older public relations professionals, “completely detests and doesn’t trust the influencer culture.” He then proceeded to prove the theory with fairly trustworthy facts and statistics, convincing me it’s more than a theory. Arik termed these …

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Rachel Clay on Winfluence

Is Influencer Marketing Just Social SEO?

Rachel Clay of Matter of Form says Influence Marketing is essentially Social SEO — That is, making sure when someone looks for your brand or type of product on sites like Instagram, there’s plenty of great content there to surface you. It’s a smart way to translate influence marketing strategy to brands that perhaps think …

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Gas can - scaling influence marketing programs

How and When to Scale Influence Marketing Programs

There are two points in an influence marketing campaign or program when scale is a question. At the beginning and in the middle. But for many brands and businesses, knowing how and when to scale influence marketing programs is a bit of a mystery. An easy recommendation or pneumonic shortcut isn’t possible. Every influence marketing …

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Qianna Smith Bruneteau on Winfluence

The Role of the American Influencer Council, Influencer Marketing’s Trade Association

You know an industry has come to some level of maturation when trade organizations begin to form. Last year, the American Influencer Council was started by a group of creators and brand marketers to try and bring some advocacy for creators to the industry. And one of the key players in that happening was AIC …

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Influence marketing trends - the selfie

Five Influence Marketing Trends to Watch in 2021

If 2020 were a guy at a bar, he’d be the sleaze bag groping any woman that passed by and then growling, “You gotta problem?” to anyone giving him the stink-eye for doing so. He’s drunk too much, smells too bad and is a general nuisance worthy of what the folks back home call, “an …

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C.C. Chapman on Winfluence

Early Influencer C.C. Chapman on Influence, TikTok and Being a Creator

C.C. Chapman knows a thing or two about influence and influence marketing. He was a pioneer of podcasting back in its first wave in the early to mid-2000s with a show called Managing the Grey. He had the advantage of being in the middle of the social media and tech boom in Boston then, and became …

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How to Live Stream with Switcher Studio

The Not-So Technical Guide to Switcher Studio

In case you missed my live stream presentation of the Not-So Technical Guide to Switcher Studio on December 17, I’ve embedded the recording here. This collaboration with Switcher Studio came from the notion that while I may have some technical knowledge on video and audio production — I do have a college degree in it …

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