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To celebrate National #smallbusinessweek, which is this week (April 30 – May 6), I asked readers and followers to ask questions they needed answered to help their small businesses. I’m answering select questions via video all week and will start doing more answers like this moving forward. Today’s #smallbusinessweek question comes from Chris Slater, a […]

To celebrate National #smallbusinessweek, which is this week (April 30 – May 6), I asked readers and followers to ask questions they needed answered to help their small businesses. I’m answering select questions via video all week and will start doing more answers like this moving forward. Today’s #smallbusinessweek question comes from Gareth Daine, a […]

To celebrate National #smallbusinessweek, which is this week (April 30 – May 6), I asked readers and followers to ask questions they needed answered to help their small businesses. I’m answering select questions via video all week and will start doing more answers like this moving forward. Today’s #smallbusinessweek question comes from David Phillips, a […]

To celebrate National #smallbusinessweek, which is this week (April 30 – May 6), I asked readers and followers to ask questions they needed answered to help their small businesses. I’m answering select questions via video all week and will start doing more answers like this moving forward. Today’s #smallbusinessweek question comes from Jennifer Griffin, a […]

To celebrate National #smallbusinessweek, which is this week (April 30 – May 6), I asked readers and followers to ask questions they needed answered to help their small businesses. I’m answering select questions via video all week and will start doing more answers like this moving forward. Today’s #smallbusinessweek question comes from Jan Winter, a […]

Never anchor a boat by the stern alone. If you do, it could swamp (fill with water) or even capsize. It’s a simple but important rule to live by if you’re a sailor or even weekend boating enthusiast. The same rule applies to your small business. Whatever it is you anchor your business to — service, […]

On the surface, Daniel Knowlton‘s recent post at Content Marketing Institute is a treasure trove of helpful tips and tricks that explain how to drive inbound links, exposure, traffic and awareness of your blog. It is well crafted, expertly researched, incredibly in-depth and most certainly a provable tactic to do all of those things. But the […]

My philosophy for creating good content on my blog and e-mail newsletter is simple: If I don’t have anything to say, don’t force it. It’s okay to miss a day or a few days or a week. While consistency helps get your audience into a habit of hearing from you and coming back for more, […]

A friend asked me this week which were my must read digital marketing blogs. Who do I turn to for inspiration and good content in the digital marketing and social media space? I typically answer that by saying you can tell by seeing what content I share on social media. If I find something useful, […]

The social media management tool marketplace is a crowded one. For many small businesses, finding one tool to manage multiple social media profiles, keep you abreast of mentions of certain brand names or keywords, and enable you to engage with mentions or your social audiences can be a big, muddy, confusing mess. Agorapulse is a […]

Everyone looks for an easy button. It’s the way you think you can hack digital marketing for small business. You’ve got too little time to focus on what seems like a massive and ever-expanding world, so you try to find a way to leap frog the work to get to success. The truth is there’s […]

“It’s a non-stop job,” Katy Gelhausen told me, referring to her role to manage social media for Tito’s Vodka. She’s the main point of engagement for fans of the 20-year-old challenger brand in the white spirits category and one of just three team members on the Tito’s content team, one of whom is a recent […]