Few people know how to build communications strategies for business growth like Barbara Hannan. She was an instrumental figure behind the Groundswell Award-winning case study of community and influencer strategies executed by Pitney Bowes over the course of the last few years. Her years of experience as a communications strategist puts her in elite company working with Fortune 100 brands on connecting with audiences through community networks.

I sat down with Barbara on The Jason Falls Show this week to talk about communications strategies for growth for businesses, how influencers not only play a part, but how they are far broader than what we often think of as influencers, and much more. Give it a listen and take some strategy tips from a master of the craft.

Barbara Hannan talks Communication Strategies on the marketing podcast

Find Barbara online at LinkedIn or Twitter.

And more about the Pitney Bowes case study can be found in its announcement for the Groundswell Award the program won here.

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Join me next week live on LinkedIn for the live recording of the podcast. We’ll learn the latest in cutting edge digital strategies and tactics from the ever-moving automobile industry. Eric Miltsch from Dealer Teamwork will be my guest. He and Dealer Teamwork specialize in digital marketing services for car dealers.

We hit the airwaves at 8 a.m. ET, 5 a.m. PT. Just follow me on LinkedIn for those nifty “He’s Live!” notifications in your stream and join us. Or subscribe to the podcast feed where we post the audio recordings after. That subscription and podcast is where I add a food-for-thought shorter episode each Friday to help you with your marketing and business challenges.

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