Few people know how to build communications strategies for business growth like Barbara Hannan. She was an instrumental figure behind the Groundswell Award-winning case study of community and influencer strategies executed by Pitney Bowes over the course of the last few years. Her years of experience as a communications strategist puts her in elite company working with Fortune 100 brands on connecting with audiences through community networks.
I sat down with Barbara on The Jason Falls Show this week to talk about communications strategies for growth for businesses, how influencers not only play a part, but how they are far broader than what we often think of as influencers, and much more. Give it a listen and take some strategy tips from a master of the craft.
And more about the Pitney Bowes case study can be found in its announcement for the Groundswell Award the program won here.
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Join me next week live on LinkedIn for the live recording of the podcast. We’ll learn the latest in cutting edge digital strategies and tactics from the ever-moving automobile industry. Eric Miltsch from Dealer Teamwork will be my guest. He and Dealer Teamwork specialize in digital marketing services for car dealers.
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