Dr. James Gabhart saw other medical professionals fun videos at a conference once, came home and decided his dental practice should do it, too. Five years later, he’s the most talked about dentist in at least Elizabethtown, Ky., if not beyond. And that has tripled his new patient business. We talked on the podcast this week about the content marketing revolution for his dentistry practice.
I also discuss a case study of building landing pages for SEO purposes and how content marketing and search overlap. And I give a little pointer on how to approach influencers in influencer marketing based on how one company recently approached me.
Dive in and give it a listen!
For your linking pleasure, here are the links to content and resources mentioned on the show, or otherwise useful for the topics:
- Gabhart Family Dentistry on Facebook
- Gabhart Family Dentistry’s website
- Heartland Communications – The agency Dr. Gabhart refers to that produces his videos.
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