Winfluence – Reframing Influencer Marketing to Ignite Your Brand is set to hit shelves February 23. In the coming episodes here, I’ll interview some of the experts and practitioners that are highlighted in the book. Today’s sneak peek guest is Lisa Joy Rosner, the senior vice-president for brand and digital at Oracle. She was the […]
Oracle’s Rosner Talks Influence Marketing in Silicon Valley Read More »
Is a celebrity an influencer? By that, I mean someone that falls into the category of influencer marketing? Or is celebrity endorsement a category in and of itself? I tend to classify celebrities as different because they’ve earned their influencer for something other than being an influencer. Even if a content creator illustrates expertise or
The Magic of Celebrity Product Placement as Influence Marketing Read More »
Is Facebook set to kill the influencer economy? That question arose during my recent conversation with Gary Arndt of Everything Everywhere and the Everything Everywhere podcast, and it’s a question we seriously have to consider and contend with in the coming year or years. He explained every time a brand or an agency, or one
Is Facebook Killing the Influencer Economy? Read More »
One of the first jobs I tackled when I began focusing on social media marketing in the mid-2000s was to arm wrestle with a room full of corporate lawyers about what a client could and couldn’t do on social media. Fortunately, I was working with attorneys who had an attitude of possibility, not risk-aversion. They
What Every Influencer Needs to Know About the Law Read More »
Dr. Karen Freberg is heading into her 11th year of teaching public relations at the University of Louisville. She also teaches a master’s level course for one of my alma maters … West Virginia University. Dr. Freberg started teaching a new version of public relations as the 2000s were winding down and social media had started
Discovering Public Relations Redefines PR in the Influence Era Read More »
If I were to describe a person to you who had built a large following for themselves online, parlayed that into a job at one of the biggest companies in the world in a given industry, fell ill with cancer, beat that cancer, then started his own agency which is winning national and international awards
The 19-Year-Old Setting the Influencer Marketing World Ablaze Read More »
There’s a reason Winfluence often features people representing the influence marketing software solutions and it isn’t sponsorship dollars. These are the people working in and thinking about influence marketing every day, so they have great insights and perspective to share. I thought I knew most of the players in the software space until I recently
A Deep Dive into Influence Marketing with Find Your Influence Read More »
My pal Arik Hanson offered up a theory on his excellent PR and communications blog Friday. His theory is that older public relations professionals, “completely detests and doesn’t trust the influencer culture.” He then proceeded to prove the theory with fairly trustworthy facts and statistics, convincing me it’s more than a theory. Arik termed these
Do Older PR Pros Ignore Influencer Marketing? Read More »
Rachel Clay of Matter of Form says Influence Marketing is essentially Social SEO — That is, making sure when someone looks for your brand or type of product on sites like Instagram, there’s plenty of great content there to surface you. It’s a smart way to translate influence marketing strategy to brands that perhaps think
Is Influencer Marketing Just Social SEO? Read More »
You know an industry has come to some level of maturation when trade organizations begin to form. Last year, the American Influencer Council was started by a group of creators and brand marketers to try and bring some advocacy for creators to the industry. And one of the key players in that happening was AIC
The Role of the American Influencer Council, Influencer Marketing’s Trade Association Read More »
C.C. Chapman knows a thing or two about influence and influence marketing. He was a pioneer of podcasting back in its first wave in the early to mid-2000s with a show called Managing the Grey. He had the advantage of being in the middle of the social media and tech boom in Boston then, and became
Early Influencer C.C. Chapman on Influence, TikTok and Being a Creator Read More »
Several of our recent episodes have focused on business to business, or B2B influence marketing. The last couple of conversations we’ve had — one with Carter Hostelley and another with Mel Carson — talked about the concept of creating influencers from a company’s executives. In this episode of Winfluence, we focus on building influence for
How a B2B Company Became an Influencer Read More »