What do you think of when you hear the word “empathy?” The definition of the word is the ability to understand and share the feelings of another. Now, some might equate empathy with psychology and touchy-feely emotional moments. But would you believe that empathy can actually drive better business results? It can even drive more […]
The Power of Empathy in Brand Storytelling Read More »
At Winfluence, we like to talk to people who have multiple perspectives on the influencer marketing space. Someone who is an influencer but who also does marketing consulting and understands having to select and manage other influencers for brands. Or someone on the brand side who makes those decisions, but is also an influencer for
The Advantage of White Lists and Dark Posts for Influencer Marketing Read More »
You could argue that one communications discipline that has changed more than others as a result of the world of social media is public relations. Jim Lin is a PR pro who came to the profession at the dawn of the digital area. He is a digital strategist for Golin, one of the larger public
How to Get Hyper-Local with Influence Marketing Read More »
Billion Dollar Boy, an influencer marketing agency based in both the U.K. and U.S., publishes the pay rates of its influence campaigns broken down by ethnicity on its website. This bold act of unabashed transparency is a stark flag in the landscape of an industry challenged by the influencer pay gap and how influencers of
The Refreshing Transparency One Firm Brings to the Influencer Pay Gap Read More »
One of the topics I explore throughout the book Winfluence – Reframing Influencer Marketing to Ignite Your Brand is that everyone can be an influencer. In fact, the whole point of the book is to say that we need to focus on influence marketing (without the R) so we don’t fall into the trap of
Meet the Brand Whose Customers are its Influencers Read More »
When you get down to the core of what an online influencer is, these are people who leverage self-publishing tools like blogs, social networks, photo and video sharing sites to create content. Those that create compelling content or engage an audience of people around that content, or both, accumulate a following of people they have
Podcasting’s First Big Hit Made an Influencer a Published Author Read More »
The book is officially launched and for those of you who have your copy of Winfluence – Reframing Influencer Marketing to Ignite Your Brand, you’ve probably started in on the book and know the name Tiffany Mitchell now. Her story of the now infamous motorcycle accident opens the book. To catch those of you up
The Challenge of Vulnerability as an Influencer Read More »
The official launch date of the book, Winfluence – Reframing Influencer Marketing to Ignite Your Brand – is Tuesday! This is technically the last episode of the podcast before the book is officially out — though Amazon has already started shipping it, so you can get it before then — but that launch date brings
Are Influencers Considered Experts or Not? Read More »
Word of Mouth has been called the holy grail of marketing. Some of the world’s best marketing case studies center around brands with great word of mouth, or WOM programs. The Harley Davidson Owners Group, Maker’s Mark Ambassadors, Fiskars Scissors, Pabst Blue Ribbon’s hip resurgence—all classic Word of Mouth case studies. But Word of Mouth
Is Influencer Marketing Word of Mouth or Not? Read More »
It’s hard to dig deep into social media marketing or influencer marketing and not come across the name Jim Tobin. He started one of the first social media agencies at Ignite Social Media in 2007. When he saw influence marketing becoming its own thing, he launched a second firm called Carusele which helps brands and
How Carusele Innovates & Drives Performance-Based Influence Marketing Read More »
Nick Bilton‘s HBO documentary Fake Famous portrays influencers as superficial, purposeless and purveyors of staging their lives, followings and engagement. The film is compelling and certainly exposes the worst practices of social media influencers trying to just create fame. But it leaves out the rest of influencers, I would argue most of them, that build
Does Fake Famous Miss the Boat on Influencers? Read More »
One of the perspectives we haven’t touched on nearly enough on Winfluence is that of the talent manager or influencer agent, if you will. At some point in an influencer’s growth, they may look to a talent agency, manager or agent to help them manage or grow their business. The talent manager, however, presents a
The Role of Talent Management in Influence Marketing Read More »