The landscape of influencer marketing tools is wide and varied. We’ve talked to some of the software company executives here on the show. The IZEAs, Onalyticas and Mavrcks of the worlds are large databases with a high-touch managed services that sit on top of them. I’ve used several of them and they’re great. There are others, like ApexDrop, that are more about product distribution and micro-influencer engagement. Still more are just do-it-yourself databases like HypeAudtior that help you find, but you do a lot of the work. And that’s just scratching the surface.
Trend is a relatively new entry into the space and it’s a bit of a hybrid of an influencer marketing discovery platform and a creator marketplace. But it has a slightly different spin than most of the others. It’s an application and invite only platform of highly curated influencers.
Jay Desai is the head of growth at Trend. He joined me to explain a little more about what distinguishes the platform, what they vet influencers for to ensure it’s a strong offering and Trend-specific topics. I used this chat to drill in and vet the software as if I were investigating it to use myself, so thanks to Jay for withstanding the investigative prodding. It should prove useful for you to hear.
Jay Desai can be found online on LinkedIn. Trend can be found at Trend.io.
Winfluence Transcript – Jay Desai – Trend.io
Jason Falls
Hello again friends thanks for listening to Winfluence – The Influence Marketing Podcast. The landscape of influencer marketing tools is wide and varied. We’ve talked to some of the software company executives here on the show, IZEA, Onalytica and Mavrck — those software companies of the world are large databases with a high touch managed service that sits on top of them. I’ve used several of them and they’re great. There are others like ApexDrop that are more about product distribution and micro influencer engagement. Still more are just do it yourself databases like HypeAuditor that help you find but you do a lot of the work. And that’s just scratching the surface.
Jason Falls
Trend, found online at trend.io, is a relatively new entry into the space. And it’s a bit of a hybrid of an influencer marketing discovery platform and creator marketplace. But it has a slightly different spin than most of the others. It’s an application and invite only platform of highly curated influencers. Jay Desai is the head of growth at Trend. He joined me to explain a little more about what distinguishes the platform what they bet influencers for to ensure it’s a strong offering and its unique pricing structure and more. This episode gives you a pretty nice fly on the wall. Look at how I might break down a platform and ask questions to see exactly what its strengths and weaknesses are so big thanks to Jay for enduring my investigative prodding. Jay is also hosted the DTC Pod, a podcast for direct to consumer and e-commerce brands and fans. So he’s got quite a bit of expertise to share. A unique approach to influence marketing software, Trend and its head of growth Jay Desai, comes your way next on Winfluence.
Jason Falls
So, Jay, tell me more about the podcast DTC Pod, right?
Jay Desai
Yes, it is a DTC pod. That’s a podcast that we have on our end, which is for direct to consumer brands and e commerce brands. So we have brought on a lot of founders and marketers in the e commerce and direct to consumer space to basically talk about different sorts of actionable insights. I’m personally as as outside of being the host of the podcast, I am very invested in content that’s very actionable, where I feel like, you know, you can read something or listen to something or watch something and then close your computer or whatever you’re reading devices, and then feel like he can go do something right after that. So that’s what we do a lot, as well as just bring people on that can provide some actionable insights. So that way, after you listen to the podcast, you can go out and do something on your own.
Jason Falls
That’s great. How long has the podcasts been around?
Jay Desai
So we’ve been running the podcast since about January of 2020. So just this year.
Jason Falls
Good deal. So your day job again, I guess the the podcast is part of the day job but the the day job, I guess is with Trend and and help me characterize what you are currently I think trend is among the roster of influence marketing software solutions out there. How do you describe what you are?
Jay Desai
Yeah, so actually influencer marketing platform is what I say at the beginning to people because what we do, I think is really different than that, in a sense. I like to brand ourselves a little bit more as a creator and influencer marketplace of sorts, where brands and influencers and creators can kind of connect and you know, have informed that sort of relationship. So instead of your, your typical influencer marketing platforms, which are just scraped data of influencers that exists on different social platforms based on like followers or engagement levels, were actually invite only so I really like that piece as well as because we’re able to curate this network. So whenever the influencers join, they actually apply to brand campaigns versus the brands doing the outreach. And what that does is it really creates more of a focus on the relationship between the creator influencer and the brand rather than it just being something that’s purely transactional.
Jason Falls
So the the influencers come into your they they are invited, they come in, they connect, they apply and they actually review a list of opportunities from brands and raise their hand and say I want to be involved in that, is that how it works?
Jay Desai
Yeah. So they will basically apply. So brands will create the campaign on our web app side of the platform. And then the creators actually have an iOS app. And so they’ll be able to see all the different brand campaigns that are there. And if there’s something that’s interesting to them, and feels like it resonates with their audience, they will select into it. And one thing that’s really cool is because we are, we do have this curated, invite only network where they have to apply to join to be part of the network, we’re able to do that for things like content quality engagement. And we’re also able to take a look and see we look through every single, every single influencer and creator that applies. Literally every single one, one of our one of my, I guess, colleagues look through about 3000 applications the other week. But we do look through every single application that comes in. And we also take a look at what kind of brands they’re promoting as well. And whether that would fit into the ecosystem that we’re trying to build over here at Trend.
Jason Falls
So what is it about an influencer, that you would see that would be a red flag that says, well, we’re not going to invite them in?
Jay Desai
Yeah, a couple of different things. Actually, maybe more than a couple a few different things. One is, the biggest thing for us is the content quality. I think that’s paramount to what we’re betting for. And the reason that content quality is just so important is because of the fact that influencer value and creator value really doesn’t just come from the post itself for a post to go up. And we do just Instagram, because that’s the primarily primary channel usually for influencer marketing for b2c companies, e commerce, direct to consumer, all that stuff. But the when an influencer posts, that post usually only stays up on someone else’s speed. So if you log into Instagram, and you are following some influencer, you’ll probably see that for the first 24 to 48 hours, but there’s not really any value that’s created after that, in the sense, if you had to find that post, you’d have to go directly to that person’s profile. So this is why content quality is so important to us, because we actually give an include content rights, with every single post, which means for the brands, they can download that content, whether it’s the image or the video, or the Instagram story that was created, and they’re able to reuse that on their website, run it in ads, add it to a newsletter. And that’s really where we see a lot of value over there. And then the other piece that we’re kind of vetting for, as well, as we’ll look at engagement, and just to make sure that, you know, there aren’t just any rapid spikes, that kind of anomalies like, you know, maybe you were getting like 100 likes a post, or a few hundred comments and suddenly jump up like, the next day to like 1000 to 1000 comments, thousand likes, that kind of gives us a little bit of a red flag in terms of, you might be using some sort of bots or some sort of thing to be able to boost your engagement. And the other thing that we also will look for as well is in terms of what kind of brands this person is promoting, if they are promoting brands right now. And that’s really important, because one thing that we want to really push for is creating authentic stories, authentic relationships. And that really doesn’t happen if you’ve got some sort of creator that’s just promoting each and every product, you really want them to be more curated, something that’s going to be actually helpful and relevant to their audience. So we’ll look at that stuff as well. And those are some of the key factors that we look into our vetting process.
Jason Falls
So let me ask this question, because I think I understand, you know, kind of how the tool works and everything and I appreciate the fact that you want to make sure that you’re not using influencers that are just, you know, basically in there for the dollars and they just want to you know, make some money and make some posts and they’re overly you know, commercial and, and promotional in their content. But I think if I understand your tool, you know, correctly the influencers that are going to come in there, they’re raising their hand and saying, okay, I want to be able to review, you know, campaign opportunities from brands, and I will, you know, opt in to the ones that I like, and then I will produce content for that brand. In those instances and that kind of business model for the influencer. I feel like you’re you’ve got a ceiling of what kind of influencers will use that kind of platform. Because if I’m an influencer and I’m trying to maximize my revenue, I want to go direct to a brand or I want to go with you know, maybe an influencer marketing managed services that comes to me and says, what are your rates? Let’s negotiate back and forth the way I understand it. I think your tool is more of a the influencer will agree to do X amount of posts for X amount of dollars and there’s kind of a formula there, and they don’t get to negotiate fees. I feel like that type of influencer, you’ve got a ceiling to who’s gonna to who’s gonna come in to do that. And the ceiling basically defines it, anybody underneath that ceiling probably has more of a willingness to say, Well, I’m just going to take money for whatever post, I can so that I can monetize what I’m doing. Am I wrong in that assessment?
Jay Desai
I would say you are a little bit wrong, because I think you underestimate the ability for the network to kind of exist in the sense of, first of all these influencers and creators, most of them are looking for opportunities all the time. And we do have the pre negotiated fees, as you mentioned, but what’s so great about the platform itself is the fact that because the influencers just apply to the campaigns, there’s a lot of less legwork that has to be done. And sure they can join other services and things like that. But for them, like you said, it’s maximizing the number of opportunities. So they want to also go where the good brands are going to be, right. If you apply and join maybe a managed service, maybe you only get, you know, a couple opportunities every month, maybe you only get a couple opportunities every three months. And with our platform, we’re constantly adding a bunch of new brands and all the time and the influencer really becomes in control of when they’ll be able to jump into a partnership and that relationship. Whereas with a managed service, they might not always see every single opportunity that’s available. And just the ease of use piece. These people like he said, are looking to usually maximize their earnings. And what makes it really easy on trend is the fact that, you know, they’ll apply to a campaign. And at that point, all they really have to do is just read the campaign brief and wait for the product to come in the mail. So there’s they don’t have to spend time negotiating, they don’t have to respond back to a brand, really, they just get the product, take the picture, or the image or the video or story and go ahead and post it and send it up for approval. And so it’s a lot easier. I mean, they get notifications when you know, their shipment arrives, they get notifications to remind them to post. So it really makes it very easy for them to be able to create the content. And you’ve also got really hyperfocus guidelines, right. So because of the fact that we’ve worked with so many brands, we’ve been able to get a really dialed in campaign brief builder that gets me all of the requirements that are needed to be able to, you know, have the final product be a good final product. And so what that allows the creator to do is say, Okay, I know exactly what I’m going to get out of this, when you’re working with maybe a managed service or something like that, even if you’re just working with a brand outside of a managed service, you might not always get the same campaign brief, not every single campaign, your brief is going to be created equal in terms of this specific ness and like details that you’ll need. Um, and so that that is not going to make it easy for the influencer creator or as easy for them to be able to produce it. So for us, it’s like you know, you apply, you get the product, you shoot the product on submit it, and you get paid. So it’s a lot less work for the influencer and creator. So let me let me ask the question now then from the brand perspective, because if the influencers come in and can basically raise their hand to be involved in the campaign, they’ve been pre vetted and whatnot. What that infers to me is if I’m the brand, I come in, I create a campaign, I create a brief and I don’t really care, other than you know, you know, your trends ability to pre screen people in the in the creator network, I don’t really care which influencers I’m using, I don’t really have doesn’t seem like I have control, or a choice and who’s going to take me up on the deal, is that correct? So you do definitely have the choices because our network is just so big now at this point. And we even have a waitlist, actually, we don’t we try and get a good balance between the number of creators and influencers in the network versus the number of brands so that way, everyone’s getting a decent amount of applications and for the network. They’re not getting, they’re not just applying to a bunch of campaigns and then always getting the rejection as well. So I kind of think of it more so as like a short list. So you might have different campaign goals as well, in terms of what you want, so things like maybe you’re looking to kickstart a lot of brand awareness, maybe you’re looking for more bottom of the funnel actions in terms of conversions, maybe you’re looking for something to help with middle of the funnel, you’re gonna have different sets of creators for those different actions based on so if you’re top of the funnel, you might have creators with a lot of following to try and maximize the number of opportunities, you get to get in front of an audience, if you’re looking for more bottom of the funnel, you might be looking for someone that’s a little bit has a smaller audience, but is more connected to their audience. And so you really do want to you do have some control in that sense, because you want to be able to pick the right creators and influencers. And like I said, we try and keep a good balance as well. So every brand gets a healthy number of applications, and they have the opportunity to pick the ones that they want the best. So we’ve got brands that have received like 80 to 100, hundred plus applications. And for most brands, they’ll probably work on a single campaign with about maybe, you know, 10 to 20, creators and influencers. And so they do get an opportunity to select who they want to work with there.
Jason Falls
So the the campaigns that your, your your brand clients create, are they mostly and obviously, you know, your all’s focus is on direct to consumer? And you know, primarily, I would think the e-commerce space. Does the the campaigns that you that your brand clients create for the influencers within this network? Are they generally focused on driving? product reviews? Are they generally focused on driving, you know, collecting, you know, good user generated content, images and videos of the product? What, what’s the general gist of what your clients are looking for?
Jay Desai
I think it’s really, you know, Jason, it’s really all over the place, for the most part, in the sense of every brands got different goals, every brands coming to us with a different background in terms of where they are not only as a company, but what they’ve tried and tested. So we have campaigns that go. We have campaigns that run for content, we have campaigns that run for reviews, we have campaigns that run for unboxings, we have campaigns that are trying to drive sales. So it really depends on the brand. And our job, where we kind of help out with our customer success team is, we’ll also make sure that everyone is aware of what different campaigns they can run, I think for a lot of brands, especially in the early stage, if you aren’t quite familiar with using influencers or using creators, you might think, Oh, this is only going to generate brand awareness for me or this is only going to generate sales for me. Whereas there are a lot of different uses in terms of you know, being able to generate that content, being able to place that on an ad, use it in an email, maybe you’re creating review content that you can play somewhere else, maybe you’re doing unboxing product use. There’s a lot of different use cases, holiday campaigns, we have Black Friday, and Cyber Monday, right around the corner as well. So it it really depends on there’s definitely lots of different types of campaigns, I wouldn’t say that there’s one in particular that, you know, this is the one that people are running all the time or most of the time.
Jason Falls
Right. So identifying influencers is probably half the battle for most brands. And you know, I know you guys are, I would I would think but because it’s an invite only platform and you’re curating the number of influencers that are coming in there, you probably have a pretty good finger on the pulse of who’s in there. How many, you know, what, verticals and whatnot? Is there anything that you guys are doing with your clients on the brand side, to help really identify the right influencers to use based on their brief and their campaign goals? Or is it you know, just sort of, here’s the the influencers, or here’s the people that fall into the category that this brand is looking for. And we’re going to open that up to everyone, I just wonder if there’s some sort of in between where you’re helping Usher the right people to the brands?
Jay Desai
Yeah, so there’s a little bit of that as well, in terms of the tools and functionality that’s offered. So you know, each creator gets to pick their primary categories that they feel like they fall into. So that’s definitely helpful. We’ve also got like age ranges, and things like that to help out. And we’re pretty active. So, you know, lucky for us, as you know, we’re continuing to grow, we’re able to provide the ability to be there on like live chat and stuff like that. So if there’s any questions that do pop up in terms of picking creators, we’re more than happy to help out and assist over there. But for the most part, most brands, even if they haven’t run a campaign before, have a general understanding of what kind of brand identity they have, and what kind of creator they’re looking forward to promote that brand identity, whether it’s through, you know, unboxing, or product review and stuff like that, and you’re able to see, you’re able to see each creator’s profile as well, so you can scroll through their own Instagram feed. And like I said, it’s kind of like a curated shortlist, essentially. But that’s kind of like the creator discovery process. And we try and make it as easy as possible. And the great thing is because, you know, our network is so highly vetted. We do go through every single profile, it makes it a lot easier for brands to be able to select people and have a lot less uncertainty in terms of the person they’re selecting. Because it’s so easy to tell that this is what this creators like identity is, because like I said, we are really curating that network. And we are really curating those people that do have those certain personalities or certain types of feed. So it makes it really easy for the brands to select creators.
Jason Falls
Very nice. So on on heavily curated networks, which which are, that’s what you’re describing, you know, Trend to be, I often find myself when I’ve used tools that are similar in very manicured you know, lists, databases worth of influencers, often find myself frustrated at the number of options that I have, let me give you an example. Because I know that you’ve said you’ve got you guys have a lot of creators in your database. And when when you say a lot, I’m not sure if we’re saying the same thing, because you know, the the tools out there that scrape information, obviously, there’s, you know, pluses and minuses to that. And you guys don’t do that, because you want to be curated and manicured and have, you know, people, you know, apply to be in and all that good stuff, I understand that. But if I, if I’m using a tool, a database that scrapes information, I might have, you know, a couple hundred thousand options to choose from now, most of them aren’t going to be good, I’ll give you that because I’ve gone through, you know, searches for influencers with within a certain topic on some of these, you know, database tools, even the managed services that also have databases behind them, I’ve gone through them and said, Well, this person has six influence has six followers, why on earth are they even in here, because they can, you know, submit their stuff. And no matter how many followers they have, I get the the negatives there. But if I’ve got a couple hundred thousand people to choose from, I feel like I’m casting a pretty wide net. When I’m on these heavily curated networks, I feel like I don’t get enough options for what I’m what I’m looking for. And let me give you a quick example. I’m currently looking for influencers for a client project who cook, but also are like gadget heads, tech people. So I’ve been on four or five different platforms. And I’ve been looking and I get a lot of gadget heads. And I get a lot of cooks. But I don’t get a lot of cooks who are also gadget heads. And when I find the three, six, whatever I’ve got on my list, it’s taken me hours to sift through lists because the search should be easier, but it isn’t. So if I’m coming to your platform, and I’m looking for this really unique combination of of influence or qualifications, why should I not be afraid that I’m not going to have a lot of options. So here’s the nice thing is that?
Jay Desai
Well, for us, we also as much as we curate the network, we also curate the brand. So we get tons of applications from brands all the time, wanting to join the network, we are also very selective in terms of the brands that we allow into the platform, because we want to see success from both ways right on and for us, we always want to lead with value. So unlike some of those other platforms, I an AR platform is not going to try and lead you astray. So you know, if we don’t have the the cookware and gadget heads that you’re looking for, will will tell you I mean, will will say that, you know, this is not something that our network provides, here are some alternatives that you might want to check out. And that’s something that’s really important to us is, you know, understanding where the limitations of our network are, we’re not going to be for everyone. And I think, you know, if you have a platform out there that says there for everyone, what you have to ask yourself, what they’re really accomplishing in that sense, like are they really truly that tool that’s out there for everyone. Because if you go out and brand yourself as a tool that’s out there for everyone, and then you find that one person that can’t use that tool, then it’s it just doesn’t really look good for the platform. And so for us, what’s really important is understanding which brands are going to be successful on the platform and and also understanding which brands are not going to be successful on the platform. And not every brand can be successful on the platform because they might not, you know, fit into what the network is. But for us, we’re constantly trying to lead with value and still provide things like you know, we’ve have a podcast that provides a ton of value. We’ve got a blog that provides a ton of value in terms of what you can do and what the alternatives look like. So we understand we’re not going to be a solution for everybody. But the truth is, we don’t want to be a solution for everybody.
Jason Falls
That’s that’s a great, great perspective on that I can appreciate that answer. And it’s good, you know, that you’re trying to create value on both sides and kind of you know, manicured that as well as the network. So I think one of the ways you’re able to do this though, I jumped over to your site and you have an interesting pricing model. That’s very different from, you know, a lot of other influencer tools that are out there, which I know that’s, you know, that’s probably one of your big differentiators. Tell me how that pricing model works. How much do I need to have on hand to tap into your influencer network? If I am a brand that gets approved and makes sense for you guys?
Jay Desai
Yeah, so the minimum purchase is $500. And so there’s no no contract or no monthly fee that you’ll have to pay every single month to stay on the platform. Once you’re in, you’re in for good. Um, and yeah, so it’s $500. And that gives you basically, we don’t just take your $500 and just keep it to the side, but that can actually be spent on creators and influencers. So you will get to work with five creators or influencers that you select from our platform. So it’s really win win for the brand in terms of the fact that you’re getting immediate value, right, your $500 aren’t just going into some sort of monthly subscription fee, or they’re basically paying to keep you on the software, you actually get to exchange that for real value.
Jason Falls
So if I’m doing if I got five influencers, and I’m paying 500 bucks, that’s 100 bucks an influencer is that the pricing model forever, or, or are there different rates once you’re in there and creating campaigns?
Jay Desai
So we’ve got some VIPs in there as well, that will cost two credits. So essentially, you’re $100 gets you one credit. And we do kind of like credit packs, if you’re familiar with, like the way scooter companies work on where you know, you might or a Starbucks card where you might reload that. So you’ll reload your credit packs on, and you’ll get five credits for $500. And we’ve also got 10 credits for a little bit under $1,000, there’s a little bit of a discount in for buying packs, packs of 10 packs of 20, there’s more of a discount, and a pack of 40, which is even more of a discount. But you’ll be able to use that on the creators. And basically our pricing model is you’ll get one standard creator, essentially for $100, which is someone who’s got about 3000 to 50,000 followers, and if you’re looking for the VIP, someone with more than 50,000, you’ll be asked to use two credits. So as simple as that.
Jason Falls
No, that it’s pretty simple. Makes it make make a whole heck of a lot of sense. And, and and for that credit year, I think the site says you typically get, you know, one photo or video in one post on Instagram. So what if I want to build a content campaign that incorporates a lot more than that with each influencer, I just got to buy more credits.
Jay Desai
So you can either buy more credits, or you can provide more product value. So if you provide a product value of $175 or more, you can actually request two posts per creator. And the nice thing is like you will get you can actually get one story and then one post. So that’s the image or the video, so you’re kind of getting two pieces of content for every hundred bucks that you spend.
Jason Falls
So So for a brand that wants to scale product reviews, or, you know, product sort of mentions or unboxings, or launch campaigns, this tool sounds pretty smart, pretty economical, you can get a lot of influencers that are pre vetted, that make a lot of sense. And that will create good content for you without having to look very far. And without having to spend a ton of money. That sound about right.
Jay Desai
Yeah, that does sound about right. And that’s exactly what we’re trying to do. And you know, we’ve, we’ve had companies that we’ve had health aid, for instance, that has used us to create 214 posts one time, and then just even the ability to, to shoot content in in different situations and just get it really fast. So I think that’s something that’s really important for us is that speed of delivery. And whereas with a typical like platform that you use, it might take you maybe you know you’re doing it on your own, you might be able to you might be paying these creators, more influencers more possibly. And you might not even get the content rights, and it might take even a longer period of time to complete. So a lot of campaigns that we typically see outside of trend usually might take like, you know, a month, two months, three months to possibly compete complete with all those creators and influencers. Nice thing about trend is you select the ones that you want to work with on you ship the product and usually as long as you’re on top of it in terms of product shipment and accepting creators, you can finish a campaign in about two to three weeks.
Jason Falls
Very nice. So if I’m an influencer out there or I think I’m an influencer. Well, let me pose the question this way. Would you say that for new creators on the platform you’re looking for creators or you’re looking for influencers or both.
Jay Desai
So we, we, we, we will speak to the influencer side. But generally what we’re looking for is what we call as creators. So we’re looking for someone that’s not only got the audience but also does an excellent job curating the content, because like I mentioned, the value really is from the content that posts only lives on someone else’s feed for 24 to 48 hours. And what we’ve seen actually with a lot of brands that we’ve used is them taking that content, running it on a Facebook ads, this is like one of the best ways to to actually see if you’re that our ROI person that you want to see that ROI, like immediately or pretty quickly, or return on adspend. Really, really quickly, like, you want to see your your dollars working for you. We’ve seen a lot of brands, take our content and throw it on ads, and basically two x three x four x their return on adspend. Because that authentic content looks native to the social platform that they’re promoting on. And so the content just ends up doing a lot better.
Jason Falls
So if I’m an influencer/creator, or if I’m a brand out there, and I want to, you know, get into this Trend thing, where do I go? What do I do. So you can go to trend.io. And if you click on the pricing button over there, you’ll see a big signup button. Or you can just go directly to trend.io/pricing, it’s free to create the campaign and set it up. So we like to offer brands the ability to, to set up their campaign and get going. And then once you’re approved, you’ll start receiving the applications. Immediately, we do same day approvals. So it’s pretty quick. And then we actually send out a push notification to all of our creators on the platform once campaigns go live. So you’ll start to see applications come in pretty much immediately so you can start accepting people and and start running even from day one.
Jason Falls
Fantastic. And Jay, where do people find the podcast, the DTC Pod?
Jay Desai
So you can actually find it, it’s available on wherever you listen to podcasts, whether that’s Apple Podcast, Spotify, something else on, you can just search up best DTC podcasts or top DTC podcasts on Google. And we’ll also be pretty much at the top over there. We’re like number four on Apple Podcasts. And number one on Spotify and Google, and yeah, and we also have show notes as well. So if you go to the website and actually go to to the resources section, you’ll find our podcast episodes in blog format, and there’ll be a little bit of extra value over there in terms of quotes, some key listening points and all of that good stuff.
Jason Falls
Excellent. Jay, thanks so much for the review of the platform and to inform us a little bit on what you guys have to offer and sounds like you’ve got a pretty neat place for people to go I appreciate your time today.
Jay Desai
Yeah, absolutely. Jason, thanks for having me. It was a lot of fun. I always enjoyed talking about Trend and what we’re trying to build over here. Um, so yeah, enjoyed it.
Transcribed by otter.ai
The Winfluence theme music is “One More Look” featuring Jacquire King and Stephan Sharp by The K Club found on Facebook Sound Collection.