Do you know what this show is about? If you said “influencer marketing,” you’re close, but not necessarily wrong. If you said “influence marketing” you’re more right. And if you said, the exploration of how brands can apply influence in all its shapes and forms, to aide it their marketing, you’re spot-on.
But if you weren’t spot-on, that’s my fault, not yours. It’s an example of my marketing and communications with you failing to deliver the point.
It’s an exercise in clarity. And Steve Woodruff is probably the person on the planet with the most expertise and focus on helping business, brands and leaders nail clarity. His new book is called The Point: How to win with clarify-fueled communications.
It is a handy guide and reminder to its readers of how to get to the point and not allow your communications to get lost in translation. Or drown out by the sea of noise that is our media landscape.
I asked Steve to come on the show to talk to us about getting to the point. Why do we have so much trouble doing so, even when we’re supposed to be professional communicators? What barriers are in our way to communicating effectively? And how can we as brands, or influencers and content creators, check our work to ensure that we are always, getting to the point?
This episode of Winfluence is presented by CIPIO.ai. We are helping brands transform their digital marketing with user-generated content videos and images at scale. Come see us at CIPIO.ai. If you want me to personally show you the platform and how we can solve your digital marketing performance problems with high-performing UGC, just go to jasonfalls.co/cipio … fill out that form and I’ll personally set up time to chat with you.
Find show notes for this episode at jasonfalls.co/stevewoodruff.
This episode of Winfluence is presented by CIPIO.ai. We are helping brands transform their digital marketing with user-generated content videos and images at scale. Come see us at CIPIO.ai. If you want me to personally show you the platform and how we can solve your digital marketing performance problems with high-performing UGC, just go to jasonfalls.co/cipio … fill out that form and I’ll personally set up time to chat with you.
Links for this Episode
- Steve Woodruff on LinkedIn: https://www.linkedin.com/in/swoodruff/
- The Point on Amazon: https://amzn.to/3OBd4dv
- Scale UGC with CIPIO.ai: https://jasonfalls.co/cipio
Steve Woodruff Episode Summary
In this episode of Winfluence, Jason Falls sits down with the brilliant Steve Woodruff to discuss an issue that plagues many professional communicators: getting to the point.
Steve Woodruff is a renowned expert in helping businesses, brands, and leaders achieve clarity in their communication. He recently released a book called The Point: How to Win with Clearly Fueled Communications, which serves as a guide for cutting through the noise and getting straight to the heart of your message.
Throughout the episode, Jason and Steve delve into several key topics that shed light on the barriers to effective communication. Firstly, they explore the overwhelming amount of information that bombards us every day. In a media landscape filled with competing messages, it’s crucial for brands, influencers, and content creators to ensure their communication stands out and resonates with their audience.
One topic that stands out is the concept of the pyramid structure. Steve explains how starting with a strong hook or main idea, followed by providing background and context before diving into specific details, can captivate your audience and maintain their attention. This structure is commonly used in clinical papers in medicine and can be applied to various communication scenarios.
Another interesting conversation revolves around the “you shall not” and “you shall” statements. Steve emphasizes the importance of avoiding overwhelming, vague, and confusing communication, as these can lead to a loss of attention and understanding from your audience. Instead, he encourages communicators to prioritize clarity and purpose in their messages.
Throughout the episode, Steve shares practical advice and insights from his book. He talks about the importance of quickly bringing important information to the surface, showing relevance, and earning the audience’s focus. He also highlights the significance of aligning thinking through illustrations, stories, and defined terms to ensure shared meaning and understanding.
Ultimately, the goal is to reach alignment, agreement, and action with your audience, and Steve’s book offers a practical roadmap to achieve that. It’s a valuable resource for anyone looking to become a better communication designer in all aspects of their life.
So, if you’ve ever struggled to get your message across, whether it’s in business, marketing, or everyday conversations, this episode is a must-listen. Head over to our website or social media platforms to find more information and don’t forget to check out Steve Woodruff’s book, “The Point”, for even more valuable insights.