We’ve thrown around the term micro-influencer a lot on this show. The term refers to someone with generally around 5,000 to 50,000 followers. They’re probably not quite to the point of making a living doing it, but they have an impact on a fair number of people.
Lots of brands love micro-influencers because they can be cheaper and less hassle to deal with. No offense to our mega-influencer friends, but let’s be honest, once you get someone whose primary income is through influencer marketing activity, or content creation for brands, and certainly when you mix in a management person, well … brand people see layers of costs, people to deal with, paper work and so on.
That’s not to say that micro-influencers shouldn’t be paid. And certainly, anyone who is creating content for your brand, regardless of how few followers they might have, deserves to be compensated for their craftsmanship. But micro-influencers bring certain advantages to the table for businesses who want to leverage influencers or scale the number of influencers they use, without always having to find more money in the marketing budget.
David Morneau leads a Canadian firm called Inbeat Agency which specializes in helping brands build campaigns with micro-influencers. And they’re quite good at it. I invited him to sit and chat with us about the advantages of going micro-, some of which you might find surprising.
David’s background and the seed that became Inbeat Agency, was work in SEO — Search engine optimization. Those two disciplines don’t often overlap.
We sat down this week to talk about micro-influencers, how they can impact a brands’ SEO, reputation and bottom line. I think you’ll enjoy the discussion as we make an argument for going small with your influence marketing.
Instead of a traditional sponsor for this episode of Winfluence, I want to take a moment to tell you about a new project I’ve launched with Ryan Foland, Kim Garst and our friends at Get.Online … the dot-online domain name provider. Ryan, Kim and I have produced three online courses that combined form the .Online Business Academy.
This series of easy to follow online courses is built to help you start your own business, make a business plan, build a website for your business and start driving revenue for whatever it is you’re passionate about. Ryan starts off the academy’s curriculum with a course on how to come up with a business idea that doesn’t suck. The course from Kim is how to write an online business plan you will actually use. And then my course is how to set up and launch your business website to attract customers.
The .Online Business Academy is FREE! You heard that right. FREE. The lessons are broken up into short videos and activities, so you can do a little at a time. Or, of course you can dive in and complete the entire academy lessons in about four hours.
So if you’ve been thinking about starting your own business or you or someone you know needs help to take that idea to the next level, The .Online Business Academy is live and waiting for you. Visit jason.online/academy right now.
Order Winfluence now!
Winfluence – Reframing Influencer Marketing to Ignite Your Brand is available now in paperback, Kindle/eBook and audio book formats. Get it in the medium of your choice on Amazon or get a special discount on the paperback version of the book by clicking the button below, buying on the Entrepreneur Press bookstore and using the discount code FALLS20. That earns you 20% off the retail price. Read and learn why we’ve been backed into a corner to think influencer marketing means Instagram and YouTube and how reframing it to be “influence” marketing makes us smarter marketers.