Welcome to Winfluence episode number 100. We started this journey back on September 2, 2020 when the old Jason Falls Show live stream turned podcast switched to an audio-only show dedicated to discussions of influence marketing. Thank you for joining me along the way. Here’s to another 100.
In keeping with the theme, this episode is all about history. Not of the show, but the history of influence marketing overall. Some people think influencer marketing started in 2011 with the advent of Instagram. I’ve seen some say things like, “I’ve been doing influencer marketing since its beginning, back in 2013.”
The truth is, influence marketing—or influencer marketing, even the nuance with the “R”—have both been around for centuries. What’s happening today is not new at all.
Sure, the environment is different in 2021 than it was in 2000, or 1980, 1960 and so on. But part of the impetus for writing my book and starting this podcast was because we had become fooled into thinking what we’re trying to do is somehow a mysterious, bleeding edge practice full of tech nerd voodoo that is hard to understand.
It’s not. I’ll explain the history of influencer marketing in today’s commentary.
This episode of Winfluence – The Influence Marketing Podcast is brought to you by Tagger. It is the influence marketing software I’m using Cornett. They sponsor the show and provide us with their fantastic software to use.
In today’s episode, I tell you more about the amazing campaign management features of the tool. When my clients have a project for our influence partners, I can load a brief into the system, ask the influencers to pitch their concept for their posts, give feedback or approve the concept, then ask for the content, more feedback and then the posts go live, all while pulling data into the platform to measure.
You can see more at jasonfalls.co/tagger. Tagger is the new influencer marketing campaign software of choice for me. I hope it will be for you, too.
The Winfluence theme music is “One More Look” featuring Jacquire King and Stephan Sharp by The K Club found on Facebook Sound Collection.
Note: Photo by Nik Shuliahin on Unsplash
Order Winfluence now!
Winfluence – Reframing Influencer Marketing to Ignite Your Brand is available now in paperback, Kindle/eBook and audio book formats. Get it in the medium of your choice on Amazon or get a special discount on the paperback version of the book by clicking the button below, buying on the Entrepreneur Press bookstore and using the discount code FALLS20. That earns you 20% off the retail price. Read and learn why we’ve been backed into a corner to think influencer marketing means Instagram and YouTube and how reframing it to be “influence” marketing makes us smarter marketers.