When Shannon Paul was hired at Fifth Third Bank in 2012, everyone in the industry knew that particular bank would turn into a social media and content marketing case study machine. Paul had innovated in previous roles at Blue Cross-Blue Shield of Michigan and the Detroit Red Wings and was known as someone who did cool stuff.
So seven years later, she’s done exactly as we expected and is now even a bank vice-president. I sat down with Shannon Paul on this episode of Go Ahead Caller to talk about social media, content marketing, regulated industries and more. Get your learn on!
You can find Shannon online on LinkedIn and Twitter. Fifth Third Banks can be found all over the place, but online at 53.com and on the various social media platforms — Twitter, Facebook and LinkedIn.
And for those of you interested, here’s a link to the VisitLex NeighSMR video I shared on the show: https://www.youtube.com/watch?v=-faLxYHaG74
In anticipation of our move to LinkedIn next week, I really want to know who you’d like to see me interview. The show will have a bigger audience right off the bat, so get your requests in now! Hit me up on the social networks (I’m @JasonFalls everywhere!) or email me at jason – at – jasonfalls.com.
And join me next Tuesday morning at 8 a.m. ET/5 a.m. PT over on my LinkedIn account for our first edition of LinkedIn Live! Be sure to share the show with your friends too, or perhaps you’ll be left alone on Facebook. Heh.