Dr. James Gabhart saw other medical professionals fun videos at a conference once, came home and decided his dental practice should do it, too. Five years later, he’s the most talked about dentist in at least Elizabethtown, Ky., if not beyond. And that has tripled his new patient business. We talked on the podcast this week about the content marketing revolution for his dentistry practice.
I also discuss a case study of building landing pages for SEO purposes and how content marketing and search overlap. And I give a little pointer on how to approach influencers in influencer marketing based on how one company recently approached me.
Dive in and give it a listen!
For your linking pleasure, here are the links to content and resources mentioned on the show, or otherwise useful for the topics:
- Gabhart Family Dentistry on Facebook
- Gabhart Family Dentistry’s website
- Heartland Communications – The agency Dr. Gabhart refers to that produces his videos.
Go Ahead Caller is sponsored by my friends at Switcher Studio. Get a two-week free trial of the video production software I use on Go Ahead Caller at SwitcherStudio.com/Falls. After your trial, you can use the code FALLS and get 10% off your subscription for as long as you have it! Come watch the live show. Sometimes I show off how to use it! So simple and easy, even I can do it.
Join me next week live on LinkedIn for the live recording of the podcast. My guest will be corporate communications and community building expert Barbara Hannan!
We hit the airwaves at 8 a.m. ET, 5 a.m. PT. Just follow me on LinkedIn for those nifty “He’s Live!” notifications in your stream and join us. Or subscribe to the podcast feed where we post the audio recordings after. That subscription and podcast is where I add a food-for-thought shorter episode each Friday to help you with your marketing and business challenges.
If you would like to suggest a guest on Go Ahead Caller, drop a name or idea in the comments. If your company targets marketing decision-makers, public relations and advertising agency professionals or CMOs, Go Ahead Caller is a great sponsorship opportunity to reach those audiences. We customize a sponsored content approach that helps deliver results to your business. Read more about it at JasonFalls.com/sponsor!