Influencer marketing is the channel du jour for social media strategy these days and there’s good reason for that. In general, influencers are more trusted than media outlets and brands because the good ones are genuine in their approach and come across like more of a trusted friend making a product recommendation than an ad.
So what do you do if you have a group of employees … or in the case of professional or college or even high school sports programs and you have a group of athletes … each of whom either have or have the potential to build their own brands … while helping yours?
That’s what Tim Stephens knows all about. The former major market daily sports editor joined Jim Cavale’s INFLCR a year or so ago. INFLCR is a platform that helps college and professional sports programs provide licensed and approved content to their athletes to help them build their own personal brands while also extending the reach of the program’s messaging. There’s a great deal of benefit on both sides, so we talked about it and how it might inspire non-sports businesses (like yours) to do influencer marketing a little differently, too.
Other links and show notes:
- Register for the World Trade Center Kentucky’s e-Commerce Event, September 10, 2019
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