Influence marketing is truly a global phenomenon. We’ve talked to guests on this program who practice this craft all around the world. But we don’t spend a lot of focused time understanding how influence marketing works in various countries and cultures.

Fabian Fernando Guevara Juarez, who goes by Fabian Guevara for a shorter version of his name, reached out to me recently to trade best practices and ideas. I simply hit record because I knew the conversation would be fascinating.

He is a content strategist and influence marketing campaign creator for Media House in Mexico City. His group works on influence campaigns for Coca-Cola. He also has experience working with Mattel and other brands.

Fabian shared with me his approach to influence marketing which he folds into a larger, 360-degree view of the consumer. A lot of what he told me he, Media House and Coca-Cola practice in Latin America was spot-on smart thinking. 

But he also shared that influencer marketing software and tools are looked upon with a large degree of skepticism in the Latin world. That surprised me, so we dove into that topic so I could better understand more. 

The conversation was fascinating for me and I know it will be for you, too. I’m really grateful to Fabian for reaching out and sharing his experience and insights with us.

Today’s episode is sponsored by Tagger. It is a complete influencer marketing solution. You can find out more for yourself at

Today we visit with T.J. Ferrara from Bubs Naturals, a health supplement company, about how they use Tagger. 

Tagger - Influencer Marketing Software

To start building your own experiences with my influencer marketing software of choice, go to today.

The Winfluence theme music is “One More Look” featuring Jacquire King and Stephan Sharp by The K Club found on Facebook Sound Collection.

Other Influencer Marketing Podcasts of note …

Winfluence - Reframing Influencer Marketing to Ignite Your Brand

Order Winfluence now!

Winfluence – Reframing Influencer Marketing to Ignite Your Brand is available now in paperback, Kindle/eBook and audio book formats. Get it in the medium of your choice on Amazon or get a special discount on the paperback version of the book by clicking the button below, buying on the Entrepreneur Press bookstore and using the discount code FALLS20. That earns you 20% off the retail price. Read and learn why we’ve been backed into a corner to think influencer marketing means Instagram and YouTube and how reframing it to be “influence” marketing makes us smarter marketers.

Scroll to Top