There’s an agency owner I know out there who listens to this show. He reads the articles I write. He follows my posts on social media. When I recommend a software or a tactical idea, he tries it out. By his own admission, I influence him.
I reached out to him recently via email to try and convince him to join a new little venture I’m starting that I’ll talk more about with you soon, but he was one of the people I thought to myself, “I’ve influenced him before. I’m sure I can convince him to do this with me so I can launch with more than just me.”
So, I sent him the pitch, a follow up document with anticipated questions he might have, and even provided some social validation by including him in a private Facebook group where he could see that others like him were doing this with me.
But he wouldn’t pull the trigger.
So I did something that most of us forget about doing. I put down the Internet and turned to offline influence. I met him for a drink and we talked it out.
When all else fails in this virtual world of influencer marketing, you need to remember to turn offline to influence marketing to be successful.
I’ll explain more in today’s commentary.
To start building your own experiences with my influencer marketing software of choice, go to jason.online/tagger today.
Other Influencer Marketing Podcasts of note …
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Winfluence – Reframing Influencer Marketing to Ignite Your Brand is available now in paperback, Kindle/eBook and audio book formats. Get it in the medium of your choice on Amazon or get a special discount on the paperback version of the book by clicking the button below, buying on the Entrepreneur Press bookstore and using the discount code FALLS20. That earns you 20% off the retail price. Read and learn why we’ve been backed into a corner to think influencer marketing means Instagram and YouTube and how reframing it to be “influence” marketing makes us smarter marketers.