Probably the most frequent quality of influencer selection I’ve talked about in the last month or so is brand alignment. Does the influencer match your brand in terms of values, aesthetics and beyond. The more aligned your influencers and content creators are with your values, your brand voice and perhaps content pillars, the easier their audience will make that leap to accepting you as a trustworthy brand. And the better your brand will be able to see relevant growth and engagement from their followers.
Julianne Fraser is someone who believes steadfastly in the value of brand alignment. She started out building influencer campaigns and executions way back in 2013 in the hospitality industry. She then launched her own influencer marketing firm called Dialogue New York and now boasts a stable of amazing fashion, style and beauty influencers and campaigns.
I invited Julianne to come on the show so we could dig into that concept of brand alignment. We got into a deep discussion about that and several other topics. And Julianne had a quick answer to my rant on the last episode of Winfluence. I claimed in that show that affiliate marketing and influencers will not work. Julianne explained how she layers that in with other ideas to prove me wrong.
Which is fine. I’m used to that.
But pay attention and take notes on this episode. Julianne and I have a delightful conversation about influencers, alignment, driving ROI and more.
This episode of Winfluence, the podcast, is less sponsored by someone and more just presented by a new thing I’ve built I want you to know about. My friends at Get.Online, the domain name provider, along with my pals Ryan Foland and Kim Garst have produced three online courses that combined, form the .Online Business Academy.
It’s a series of easy to follow online courses built to help you start your own business, make a business plan, build a website for your business and start driving revenue for that thing you’ve always wanted to launch. Ryan starts off the academy’s curriculum with a course on how to come up with a business idea that doesn’t suck. The course from Kim is how to write an online business plan you will actually use. And then my course is how to set up and launch your business website to attract customers.
The .Online Business Academy is FREE! The lessons are broken up into short videos and activities, so you can do a little at a time. Or, of course you can dive in and complete the entire academy lessons all in one day.
So if you’ve been thinking about starting your own business or you or someone you know needs help to take that idea to the next level, The dot-Online Business Academy is live and waiting for you. Visit jason.online/academy right now.
Order Winfluence now!
Winfluence – Reframing Influencer Marketing to Ignite Your Brand is available now in paperback, Kindle/eBook and audio book formats. Get it in the medium of your choice on Amazon or get a special discount on the paperback version of the book by clicking the button below, buying on the Entrepreneur Press bookstore and using the discount code FALLS20. That earns you 20% off the retail price. Read and learn why we’ve been backed into a corner to think influencer marketing means Instagram and YouTube and how reframing it to be “influence” marketing makes us smarter marketers.