Winfluence – The Influence Marketing Podcast is serious, though playful and fun. We have interesting conversations about the industry, how brands can leverage influence, how influencers can better connect with brands and how the software companies and agencies all fit into the mix. We do that in order to help you get smarter, better and have more success leveraging influence marketing, influencers and all things related to the space.
But we’re not above poking a little fun at our world, too. Erik Deckers pointed his sarcastic pen at our little world last week. He’s the co-author (with me) of No Bullshit Social Media, but he’s also a syndicated humor columnist. And the title of his tome last week was, “Influencer Marketers, Just Stop Asking for Free Stuff.”
I grabbed him by the collar and drug him to the playground of this podcast so we could roll up our sleeves and have a good, old fashioned fistfight about it … or something like that … today on the show.
Before we get to the fisticuffs, let take a moment to tell you about a new project I’ve launched with my pals Ryan Foland and Kim Garst, along with our friends at Get.Online, the .online domain name provider. We have produced three online courses that combined, form the .Online Business Academy.
It’s a series of easy to follow online courses built to help you start your own business, make a business plan, build a website for your business and start driving revenue for that thing you’ve always wanted to launch. Ryan starts off the academy’s curriculum with a course on how to come up with a business idea that doesn’t suck. The course from Kim is how to write an online business plan you will actually use. And then my course is how to set up and launch your business website to attract customers.
The .Online Business Academy is FREE! The lessons are broken up into short videos and activities, so you can do a little at a time. Or, of course you can dive in and complete the entire academy lessons all in one day.
So if you’ve been thinking about starting your own business or you or someone you know needs help to take that idea to the next level, The dot-Online Business Academy is live and waiting for you. Visit jason.online/academy right now.
Order Winfluence now!
Winfluence – Reframing Influencer Marketing to Ignite Your Brand is available now in paperback, Kindle/eBook and audio book formats. Get it in the medium of your choice on Amazon or get a special discount on the paperback version of the book by clicking the button below, buying on the Entrepreneur Press bookstore and using the discount code FALLS20. That earns you 20% off the retail price. Read and learn why we’ve been backed into a corner to think influencer marketing means Instagram and YouTube and how reframing it to be “influence” marketing makes us smarter marketers.