The first thing many brand marketers do when they’re trying to find the right influencers for their upcoming campaigns is the first thing many of us do when trying to find something. They search. As in Google.

Naturally, the query they often start with “top influencers in” whatever the industry is. And there they find listicles. Blog posts with a list of the top 10 influencers for this or the top 25 influencers for that. 

The inexperienced marketer might even stop there and say, ‘Here are my top 10 targets.” Those that do fail before they ever get started. 

Top Influencer Lists are not only useless, they’re misleading. We need to stop relying on them and even follow the lead of a few software companies out there and think about how we categorize influencers in all new ways.

I explain why in today’s commentary. 

In the show I referred to several influencer top lists. Here’s a list of those mentioned:

I also mentioned several top travel influencers. Those are:

And here’s more on Onalytica’s reclassification of influencer categories.

This episode of Winfluence – The Influence Marketing Podcast is brought to you by Tagger. It is the influence marketing software I’m using Cornett. They sponsor the show and provide us with their fantastic software to use.

Tagger - Influencer Marketing Software

In today’s episode, Meredith Jacobson from We Are Boosters talks about the depth of granularity one can use while finding the right influencers using Tagger.

Learn more at Tagger is the new influencer marketing campaign software of choice for me. I hope it will be for you, too.

Note: Photo by Joshua Golde on Unsplash

The Winfluence theme music is “One More Look” featuring Jacquire King and Stephan Sharp by The K Club found on Facebook Sound Collection.

Winfluence - Reframing Influencer Marketing to Ignite Your Brand

Order Winfluence now!

Winfluence – Reframing Influencer Marketing to Ignite Your Brand is available now in paperback, Kindle/eBook and audio book formats. Get it in the medium of your choice on Amazon or get a special discount on the paperback version of the book by clicking the button below, buying on the Entrepreneur Press bookstore and using the discount code FALLS20. That earns you 20% off the retail price. Read and learn why we’ve been backed into a corner to think influencer marketing means Instagram and YouTube and how reframing it to be “influence” marketing makes us smarter marketers.

The Influencer Marketing Lab Podcast
My influencer marketing podcast recommendation this week is The Influencer Marketing Lab with Scott Guthrie. His weekly show is dedicated to the growth spurts and growing pains of our industry. And being located in Great Britain, where he is super connected to brand and agency players in the space, Scott brings the European perspective on the industry to the table, we can all learn from. Just search for Influencer Marketing Lab wherever you get your podcasts or go to
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