If you’re a regular listener to Winfluence, and I know you are, you know that podcasting itself is a medium I consider a big part of our territory in the influence marketing space. While you may think of influencers as primarily social media stars with lots of followers – like Instagrammers and TikTokers – podcasters are also social media content creators. And many of them have big audiences.

So, when we talk influence marketing, we have to talk about podcasts, too.

Trevor Oldham latched onto the podcast wave a few years ago with not just his own, but freelancing to help people who wanted to do it, but didn’t have all the experience and technical skill to make it happen. Then, he stumbled upon a gap in the marketplace that has turned out to be a lucrative business for him.

Trevor heads a company called Podcasting You. It’s main focus is to get its clients booked to be guests on podcasts. Think of it as a PR firm for those who want to get interviewed on this red hot medium. So, instead of starting a podcast, you can just position yourself or someone in your company’s leadership, to be a great podcast guest and earn that media versus paying for it.

I caught up with Trevor to chat about what he sees in the podcast marketplace for brands and influencers themselves. He actually has a surprising answer to whether or not social media influencers should leverage podcasts to build their followings. 

The clever thing about Trevor being on Winfluence … his team pitched him as they would a client. And the way they did it, well … it obviously worked. We talked about that, too. 

Some good tips on how to leverage podcasts as an influence channel for your business or brand … and some salient ideas for you influencers are on today’s show.

This episode is sponsored by Tagger. It is a complete influencer marketing solution. You can find out more for yourself at jasonfalls.co/tagger.

In this episode, we visit with T.J. Ferrara from Bubs Naturals, a health supplement company, about how they use Tagger. 

Tagger - Influencer Marketing Software

To start building your own experiences with my influencer marketing software of choice, go to jasonfalls.co/tagger today.

And today’s influence marketing podcast recommendation is the Onalytica podcast. Subscribe at Onalytica.com.

The Winfluence theme music is “One More Look” featuring Jacquire King and Stephan Sharp by The K Club found on Facebook Sound Collection.

Other Influencer Marketing Podcasts of note …

Winfluence - Reframing Influencer Marketing to Ignite Your Brand

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Winfluence – Reframing Influencer Marketing to Ignite Your Brand is available now in paperback, Kindle/eBook and audio book formats. Get it in the medium of your choice on Amazon or get a special discount on the paperback version of the book by clicking the button below, buying on the Entrepreneur Press bookstore and using the discount code FALLS20. That earns you 20% off the retail price. Read and learn why we’ve been backed into a corner to think influencer marketing means Instagram and YouTube and how reframing it to be “influence” marketing makes us smarter marketers.

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