As I browsed the headlines from around the influencer marketing industry this weekend, something I do daily to keep up with all the things, I stumbled upon another of those Top Influencer lists. Now, we’ve covered my disdain for them before. The episode that published on September 20 of 2021 said it was time to do away with them.

Alas, the content managers for many of the software companies still publishing them don’t listen to Winfluence … or maybe they do and just don’t listen to my advice. Which, I begrudgingly understand.

But I found one from IZEA, a company I love and have worked with before. Ted Murphy, its founder and CEO was the first guest on this podcast when it re-shaped to become Winfluence. It caught my attention because it was ripe for another of my criticisms of how many people think of influencer marketing.

The post was called Top 10 Basketball Influencers. I’ll tell you why I was leery of reading it and why I was pleasantly surprised when I did, in today’s commentary.

This episode is sponsored by Tagger. It is a complete influencer marketing solution. You can find out more for yourself at

In this episode, we visit with T.J. Ferrara from Bubs Naturals, a health supplement company, about how they use Tagger. 

To start building your own experiences with my influencer marketing software of choice, go to today.

Note: Photo by Zeg Young on Unsplash

Jason Falls at Social Media Marketing World 2022

Don’t Miss The Most Amazing Social Media Event of 2022!

Join me in San Diego, March 14-16 for three of the most amazing days you’ll ever spend at a conference. Social Media Marketing World grew from a few blog posts on Social Media Examiner years ago (I was one of the authors). That content became webinars of helpful social media how-tos and ideas. Then what became the largest and most impactful social media conference on the planet was born.

Join me and a Who’s Who of social media marketing experts and thinkers as we dive head-first into 2022 and help your business know more, do more, measure more, and succeed more. Just click on the registration button below and sign up! You can attend in person or virtually and even access recorded sessions after the event, all for discounted prices since I’m speaking. See you in San Diego!

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