James Dawson has a monster challenge. He is the vice-president of marketing for Landrace Bioscience which is a scientific products manufacturer in the hemp industry. Businesses like his can’t even get payment processors to accept their business. And then there are marketing challenges.

He joined me for a special, audio-only version of the podcast to discuss how he approaches them and to dispel many myths about the hemp industry and the products it brings to market. I learned a lot. You will too.

The link James talked about which can help those who are interested find email templates and contact advice for helping the hemp industry alert congress that we support the SAFE Banking Act is here. In my opinion there’s so much opportunity with canabinoids and the limitations legally are being made in sweeping motion by uninformed legislators. Let’s push for the industry to at least be able to do business! The SAFE Banking Act doesn’t legalize marijuana, so if you’re anti-weed, that’s okay, too.

You can find James on LinkedIn. Landrace Bioscience is online at landracebio.com.

Be sure to tune in to the recording of our weekly live interviews, now on LinkedIn, Facebook and YouTube, at 8 a.m. Eastern, 5 a.m. Central every Tuesday. If you can’t join us live the audio recording will hit the podcast feed later that morning or those video recordings are on those respective networks. Just search for Jason Falls or go to jason.online/linkedin, jason.online/facebook or jason.online/youtube to get there.

If you would like to suggest a guest on The Jason Falls Show, drop a name or idea in the comments. If your company targets marketing decision-makers, public relations and advertising agency professionals or CMOs, we’re a great sponsorship opportunity to reach those audiences. We customize a sponsored content approach that helps deliver results to your business. Read more about it at JasonFalls.com/sponsor!

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