The world of live is taking over social media. There are hundreds, if not thousands of live stream programs happening all across Facebook, Instagram, YouTube, Twitter and LinkedIn. Add to that SnapChat, TikTok and now Amazon Live, then add in the live stream platforms like Twitch, Only Fans and beyond. What’s hot is what’s live.
In case you didn’t know, I host a live stream interview show more broadly focused on marketing and creative practitioners with my team at Cornett on Tuesday mornings at 11 a.m. Eastern time across Facebook, LinkedIn, Twitter and YouTube. The show is Digging Deeper and you should subscribe to its audio podcast, too, by the way. But I also sometime host Clubhouse chats, Amazon Live’s for my book and more.
Gregarious Narain, who has always been someone with a finger on the pulse of what’s next and the bleeding edge in social technology, is banking on live becoming the new way we create most of our social content. His new startup Zealous is built to allow content creators, influencers if you will, organize their live streams and content, whether that’s broadcasts on social networks, Clubhouse, Twitch, YouTube and more, charge premiums for all or part of that content and capture data about your fans and audience to more effectively market your content to them.
Gregarious and I chatted recently about the movement to live-first, how Zealous empowers influencers and content creators—including live streamers and podcasters—to take all these disparate places where we create live content, and bring them together in a controlled community where you can engage your most ardent fans more frequently and effectively, while monetizing your content better than ever before.
We also got philosophical, as we’re apt to do when chatting, about social audio and other topics. The conversation is a fascinating stroll through two social nerds geeking out. But in a way you can follow along and learn some good ideas to build your social presence in new and interesting ways.
This episode of Winfluence, the podcast, is sponsored by Julius.
If you’ve read my book, you know I’ve depended on Julius for influencer discovery and campaign management for some time now. When I’m looking for the right influencer for my clients, Julius allows me to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When I click into an influencer’s profile, I can see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for my brand. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius.
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Winfluence – Reframing Influencer Marketing to Ignite Your Brand is available now in paperback, Kindle/eBook and audio book formats. Get it in the medium of your choice on Amazon or get a special discount on the paperback version of the book by clicking the button below, buying on the Entrepreneur Press bookstore and using the discount code FALLS20. That earns you 20% off the retail price. Read and learn why we’ve been backed into a corner to think influencer marketing means Instagram and YouTube and how reframing it to be “influence” marketing makes us smarter marketers.