How are you optimizing your content? And no, I don’t just mean optimizing for search or making sure all the brand mentions and such are in alignment? I mean optimizing your content’s purpose, medium, audience and more. And doing it over time to usher your audience where you want them to go, bring in more audience members and so on.
The Jason Falls Show – A Marketing Podcast is a prime example of what I mean by optimizing content through a constant evolution. So in this week’s food for thought episode, I take you through the two-year evolution of the show and share some new thoughts on where we’re going to take it, so you can see how to constantly evolve and optimize your content.
Give it a listen!
Don’t miss our Tuesday live interview podcast recordings. They’ll keep happening for now at 8 a.m. ET, 5 a.m. PT every Tuesday on LinkedIn. To see the “he’s live” notification when they start, be sure to follow me there.
Next week’s guest will be B2B marketing expert Evan Kirstel. I can’t wait to pick his brain on your behalf!
Special thanks to Switcher Studio. They provide our nifty video switching software so the Tuesday interviews look and function like a big-time, professional TV show. You can bring the production value to your life streams or event recordings by signing up now at SwitcherStudio.com/falls. Use the code FALLS to get 10% off your subscription for as long as you have it!
And do please share the podcast feed or episodes with your networks. We would love to have more people just like you listening every week. Send them to http://theshow.jasonfalls.com to see the feed and get handy links to subscribe wherever they get their podcasts.