Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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The Employees as Influencers – Insights from Adobe
Rani Mani at Adobe formerly led that enterprise company’s influencer relations across company’s marketing department. But she then shifted to take on the role of employee advocacy. Her role is to help Adobe employees to be the voice and face of the brand, much like the role of doing that with influencers. This is a […]
The Challenge of Influencer Fraud from an Influencer and Agency Owner
Fashion influencer Emily Ho has a unique perspective on influencer marketing. She’s not only one herself, but leads influence and marketing campaigns for clients with her marketing agency. One battle she continually fights is influencer fraud. We dive in a bit to talk about the not-so-ethical influencers out there, how they hurt a brand’s marketing […]
MightyScout Solves Instagram Influencer Measurement
Unless you have a bunch of money to spend on expensive software packages, measurement and reporting influencer marketing campaigns can be a bitch. Even at agencies, where software is sometimes dependent on the client footing the bill, hours are eaten up every day by staff members going one-by-one to each influencer post or begging each […]
Bridging the Gap Between Influencer Analytics and Brand Measurement
Scott Harward is an SEO, Pay-Per-Click and Affiliate Marketing guy. What does he have to do with influencer marketing? Well, he can not only help influencers understand how to better monetize their online presences, but report back metrics that brands care for most. He also works with brands and clients to help them design measurement […]
The State of B2B Influence Marketing
Few people have as much experience in driving B2B influence marketing than Lee Odden. His company, TopRank Marketing, not only drives programs for some of the top tech companies in the world, but conducts an annual survey to report on the B2B space. TopRank’s latest research into B2B influencer marketing is out and very interesting. […]
We Have Entered the Age of Influence
This is a special bonus episode. Many of you know I host a weekly live stream for Cornett called Digging Deeper that is also a podcast. Before we launched this show, Winfluence, we had a few interviews specific to influence and influence marketing I wanted to make sure were available to you here. The first […]
Identifying Influencers by Relevance, not Reach
Pierre-Loic Assayag is the founder and CEO of Traackr, one of the more sophisticated influence identification platforms on the market. His technology analyzes influence not by reach, but by relevance, often surfacing influencers brands would never realize were worth reaching. As a global platform, Assayag also has insights into the differences in influencers and influence […]
The Fertile Ground of B2B Influence Marketing
Michael Brito is one of the more experienced business-to-business (B2B) influence marketing practitioners in the world. He is the executive vice-president for the Zeno Group and has spent almost two decades building relationships for technology and SaaS companies in the Bay Area and around the world. His ideas and strategies around business-to-business influence marketing are […]
Onalytica Redefines Influencer Categories, Moves Industry Forward
Just a few days after my Winfluence interview with Onalytica’s Alistair Wheate, his company announced the first major philosophical advancement in influencer marketing in years. Onalytica playfully announced on its blog that it is bidding farewell to influencer lists. But the real news of the announcement was the company will no longer simply look at […]
Is Influence Marketing an Advertising or Public Relations Function?
Onalytica evolved from the public relations and communications side of the marketing world rather than the advertising side. As a result, its approach to influence marketing is decidedly different than many of the advertising-oriented tools you find on the marketplace. It’s almost as if Onalytica stands as the PR argument for influence marketing philosophy while […]
Congratulations to the Get.Online Domain Winners!
Congratulations to the five winners of the Get.Online With Your Idea Domain Contest! We announced the five winners Tuesday morning on Digging Deeper and five lucky people have new .online domains to help launch their next big idea! The Get.Online team is celebrating the fifth anniversary of the .online domain name registration opening. They gave […]
The Global Impact of Influencer Marketing
As I perused the data coming from another survey of influencers about the state of influencer marketing, I kept thinking, “Yeah, this sounds right.” Just over 80 percent of influencers say they prefer mostly monetary compensation. The other 20-or-so say they prefer products and services as compensation. Over half say they would accept products and […]
What SEO Tools Do I Trust the Most? Here’s My List:
I’ve never considered myself an SEO expert. But I do have to manage search engine optimization for clients and use SEO tools on a daily basis. As a writer, I also have made it a point to understand SEO copywriting, too. I’m often asked questions about SEO and SEO tools and am happy to share […]
Reverse Engineering Influence Marketing Through Branded Communities
Sam Fiorella co-authored one of the first books on influence marketing in 2013. He then used that research and smarts to re-shape his agency to reverse engineer influence marketing using branded communities. These walled gardens give brands the opportunity to research and identify pain points in the consumer journey to know exactly who, what, why […]
Identifying Influencers by Relevance Not Reach
The biggest challenge brands often face in influence marketing is understanding influencer relevance is often more powerful and reach. Tabitha Hawkins founded the Association of Influencers and Content Creators to help influencers be more attractive to brands while also advancing equal representation and fairness in how brands leverage influencers. In this episode of Winfluence – […]