Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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Transactional or Relationship? What’s Patrón Tequila’s Influence Marketing Approach
Adrian Parker is the Global Vice-President of Marketing at Patrón Tequila and he has a very different take on influence marketing than many big-brand marketing leaders. In fact, his perspective is very much in line with the concept of Winfluence. Adrian and I talk about his take on transactional influence marketing versus that focused on […]
Is Standardization of Influencer Marketing Possible?
Kristy Sammis is the chair and executive director of the Influencer Marketing Association. The non-profit industry association is attempting to bring uniformity, standardization and cohesiveness across the influencer marketing industry. In this episode of Winfluence – The Influence Marketing Podcast Kristy and I discuss the IMA, unionizing influencers, standardizing metrics and the conflict of transactional […]
The Original Influencer Software Founder Ted Murphy Looks Back, Ahead at Industry
Ted Murphy founded IZEA, the first influencer marketing platform, in 2006 to cries of heresy from the social media crowd. Twelve years later, he took the company public and can take considerable credit for the industry’s growth. In the first official episode of Winfluence – The Influence Marketing Podcast, I catch up with Ted to […]
Let’s Start the Influencer Reframing Now
When business executives are asked about influencer marketing, the responses generally fall into two camps. They either believe in it or they don’t. And those that don’t usually lack an understanding of the value influencers bring to the table for a business. In my upcoming influencer marketing book, Winfluence – Reframing Influencer Marketing to Ignite […]
IZEA’s Unity Suite Becomes More Accessible to Small, Medium Business
Small and medium sized businesses can now access an enterprise-quality influencer marketing management solution without breaking the bank. IZEA announced today its IZEA Unity Suite has a new, $500 per month price range spin-off called IZEAx Unity Starter Edition. The new price point doesn’t skimp on the functionality or features, but is limited to two […]
The Influence Marketing Podcast Debuts September 2
If you’re a regular viewer or listener to Digging Deeper – Make Creativity Your Business Advantage, the weekly podcast I host for Cornett, but also the evolution of my old “The Jason Falls Show” podcast, you know that I’ve promised something new for the old Jason Falls Show feed. I’m happy to tell you that […]
Influence Marketing for B2B Businesses Report Out
TopRank Marketing’s 2020 State of B2B Influencer Marketing Research Report is out. The survey is a unique look into the breadth and depth of influence marketing in the business-to-business space. Over 300 business-to-business marketing and communications professionals surveyed in an online questionnaire netted the results. Almost three-fourths of the participants were U.S.-based. More than one-third […]
Should You Take Online Courses for Social Media?
Just on a whim I did a Google search for “online course in social media” today. There are 2.5 billion (with a “b”) results. It’s hard for me to wrap my head around taking one, though I’ve taken dozens of online courses for other topics over the years. And I once started an online learning […]
Where to Look When Filming a Video (VIDEO)
We’re in the era of Zoom calls and live streams, yet how many people do you know always seem to be looking off to the side, up or down rather than at you when you watch? The problem is no one knows where to look when filming a video, live stream or participating in a […]
Rethinking Success with Doug Holladay
What a great talk I had with Doug Holladay from PathNorth on the Digging Deeper podcast this morning! Doug is a former Goldman Sachs executive and Reagan White House staffer who teaches at Georgetown University. He leads a company called PathNorth which consults with business leaders and executives to redefine meaning and purpose for their […]
How to Setup Switcher Studio with Restream.io (VIDEO)
If you watch Digging Deeper each week, you know that I use Switcher Studio for my production software. I’ve also recently added Restream.io as our distribution software, and used both of them long before they became sponsors of the show. Several people interested in getting better with their live streams asked me what the difference […]
How is Kroger handling COVID, Social Issues and Influencer Marketing?
This week’s episode of Digging Deeper was an interesting one. Curtis Midkiff, Jr., the senior social strategist at Kroger stopped by to talk about a lot of topics. We discussed how Kroger had to shift almost everything in light of COVID-19, how it has responded to Black Lives Matter and other social issues of late, […]
New Australian influencer standards beat out U.S. for industry leadership
The Australian Influencer Marketing Council (AIMCO) released its first Influencer Marketing Code of Practice this week. But it’s a lot different than anything we have here in the United States. American Influencers, to date, have only be governed by the Federal Trade Commission (FTC) and its often vague disclosure guidelines. Few fines have actually been […]
Measuring creative, influencers and more with Christopher Penn
Every time I talk to Christopher Penn, I learn something. So we invited him on the Digging Deeper podcast this week and boy, did we all learn. Chris and I chatted about measuring advertising creative, building measurement systems for influencer marketing, how businesses can think about artificial intelligence (or A.I.) and beyond. Give this show […]
Are we in the Age of Influence?
Neal Schaffer’s new book The Age of Influence offers a great primer on the who, what, why and how of influencer marketing. He joined me on the Digging Deeper podcast this week to talk bout the state of the market, how COVID-19 affects some influencers and beyond. I also take some time to talk about […]