Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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The Value Proposition and Influencer Marketing, PR and SEO – GAC Episode 31
Yet another week where the Internet gods decided to hiccup the show. I guess I shouldn’t have spent the first part telling a joke/story about my man parts. Heh. But we did dive in deep, once we got serious, to talk about the value proposition and influencer marketing — what you can bring to the […]
Word of Mouth and Measuring Social Media – GAC Episode 30
Word of Mouth Marketing is perhaps the biggest topic in marketing right now. And wouldn’t you know it, Jay Baer is there with a book about it. Talk Triggers by Jay and Daniel Lemin hit shelves a couple weeks back and I’ve finally had a chance to start reading it. Let me just say: It’s […]
Idea Killers: How to Handle Client Rejection
Last week I joked with a friend that the story of my life is summed up by saying I come up with great ideas and clients kill them. While certainly an exaggeration – if I never had one come to life I wouldn’t have lasted long in the marketing business – it can certainly feel […]
The Future of Advertising and Spotting Bad Influencers – GAC Episode 29
The Future of Advertising will involve more machines and less people. Before you panic and enroll in real estate classes, give this week’s episode of Go Ahead Caller a look see and join us in pondering why I might say such a thing. We also talk about spotting bad influencers thanks to a recent Barstool […]
StatusBrew Offers Useful Social Media Management Solution
When Sprout Social and Simply Measured combined forces, you knew it would only be a matter of time before a great social media management platform for $25 a month or so was a pipe dream. Sprout immediately jumped to $99 per month as an entry point and the combined forces offering positioned the duo as […]
Go Ahead Caller Episode 28: What Happened to Blogging, Non-Profit Social Media and Comedy?
What ever happened to blogging and blogs? Thought leaders in the digital marketing space have noticeably disappeared from the blogging ranks of late. What’s going on? That’s one of the topics we discuss this week on Go Ahead Caller, along with non-profit social media and a bit of a self-indulgent jaunt down the standup comedy […]
Why Pinterest is Critical to Your SEO Strategy
You should be using Pinterest for SEO (search engine optimization) for your company. Now, unless you’re in the weeds on SEO activation, you probably think I’ve lost my mind. But we’re on the third sentence here, people. Hang in there a second! We know Pinterest is a highly visual social network that is popular as its […]
Go Ahead Caller Episode 27: Dealing with Online Reviews, Word-of-Mouth Marketing, Lifestyle Brands and NDOW!
Online reviews are mega important to businesses and brands in today’s search-first, social-second digital marketing world. What happens when you have a fake one? A bad one? We talk about that, word-of-mouth marketing (including why I’m mad at Jay Baer), an interesting lifestyle marketing idea and NDOW — The National Day on Writing (Oct. 20) […]
Papa John’s Launches Crisis Communications Initiative
There aren’t many companies that have needed crisis communications as much Papa John’s lately. Living in Louisville, it has been hard for me to escape the latest scuttlebutt, accusation, claim and such coming from ousted Chairman and company founder John Schnatter, who allegedly used a racial slur on a media training call earlier this year. […]
Go Ahead Caller Episode 26: National Cheeseburger Day, Condemnable Condiments and Word-of-Mouth
I woke up cranky today, so this one had to be good. In honor of National Cheeseburger Day, I confess to being 28% cheeseburger, 27% Diet Pepsi and 14% bourbon. The rest can be attributed to that bitch Little Debbie. We also talk about an awful condiment entry from Heinz for which we try to […]
Go Ahead Caller Episode 25: Competitive Analysis, Prayer at School Events, Hurricanes and 9-11
No one told me I’d be doing a show on the anniversary of 9-11 but I guess it was inevitable. I share my memories of that fateful day, talk about how Hurricane Katrina got me fired from my newspaper columnist position and revisit a civics lesson on why prayer at school events is generally not […]
Go Ahead Caller Episode 24: The Future of Organic SEO (or why you should invest in public relations)
The future of organic SEO is in public relations. That’s a conclusion I’ve been revolving around for a few months now. In today’s episode of Go Ahead Caller I explain why and none other than Christopher Penn drops by the chat thread to add his thoughts as well, so it’s a show full of info […]
Go Ahead Caller Episode 23: The Future of Social Networks, Content Curation, Hiring People & Bad Drivers
You know it’s going to be a fun show when a rant on bad drivers is included, but also when I ponder the future of something. That future in this week’s episode of Go Ahead Caller is the future of social networks, which is inspired by new feature news from Instagram and Tinder. Another fun […]
The South Park Guide to Customer Journey Mapping
Perhaps one of the most important activities you will engage in as a digital marketer is customer journey mapping. Putting yourself in the mindset and virtual shoes of your target customer and imagining all the steps he or she takes along the path of discovering, engaging with, considering and ultimately purchasing your product or service […]
Go Ahead Caller Episode 22: Influencer Marketing, Discerning News, Education Standards and Mmmm Beer!
What a show this week! We went crazy talking about media coverage and how to discern it for yourself, teaching standards and how they’re slowly deteriorating, the top beers in America this summer and did a number on Influencer marketing. Dial up the old show and be sure to chime in with comments. Oh — […]