Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
Join the Email List
Please enter your name.
Please enter a valid email address.
Something went wrong. Please check your entries and try again.
Public Speakers are Influencers. Here’s How to Find the Right Ones.
I attended my first in-real-life conference last week. Social Media Marketing World happened with actual, physical people in an actual physical place – the San Diego Convention Center – and mostly without masks, though the hugs and enthusiastic closeness is still faint compared to what they once were. Ironically enough, the buzz was all about […]
The Teenage Slime Queen Turned Successful Entrepreneur
About three or four years ago my daughter Katie came home with a gallon jug of borax and another of Elmer’s glue and announced she was going to make slime. As you can imagine, I was more than thrilled to have a 10-year-old playing with chemicals and food coloring all over my house. But she […]
An Event to Help Your Child Become a Creator
It shouldn’t surprise you that three times more children ages 8-12 want to be YouTubers than Astronauts. But there’s a good chance your child’s STEM program doesn’t yet account for the reality of the Creator Economy? My pal T. Adeola is solving for this with the first ever Creator Camp by STEM Whisperers. There are […]
The Opportunity & Nuances of Gamers as Influencers
How many of you would call yourselves a gamer? Well, if you play Wordle, you’re a gamer. If you got sucked into Angry Birds, Candy Crush, or Trivia Crack … gamers all. I have 3-4 games I have on my phone to pass time waiting at a doctor’s office, or to watch while I sit […]
Cooking Up Great Content With The Grill Dads
Many of you know I host another podcast on the Marketing Podcast Network called Digging Deeper. Occasionally on that show, we interview someone that has a perspective or focus on something that either is, or is related closely to influencer marketing. When we do, I like to share that interview here as well. Why not […]
What Brands & Influencers Need to Know About the Metaverse
The Metaverse has been on the top of minds and conversations of most people in the marketing space in the last few months. Ever since Mark Zuckerberg and Meta, ne’ Facebook, went all-in on VR to inflate stock prices because they had Oculus headsets to sell now, this seemingly new virtual world as a consumer […]
The Best Conversation You’ll Hear About Podcasting
You may recall our episode from late January in which I adopted an exaggerated satirical stance responding to a podcaster who had taken exception to my answer to a question on Twitter. The question, from my fellow Marketing Podcast Network creator Seth Goldstein, was whether or not podcasting was a modern form of busking, or […]
The “Why” We Pay Influencers is All Wrong. Here’s How to Fix It.
If you’re an influencer or a talent manager, today’s commentary might make you a little uncomfortable. I’m just going to throw that out there as a warning. But bear with me … I’m going to dish some harsh realities to our brand and agency side friends, too. We’ve been talking a lot lately about when […]
The Comedian Turning Comics Into Content Creators & Influencers
I have been a student of stand-up comedy from my earliest memories. I would stay up late when I was little to watch The Tonight Show with Johnny Carson just to see the monologue, then hope beyond all hope one of the acts that night was a comedian. Later, I fell in love with David […]
The Tricky Migration Point from Product-Only to Paying Influencers
A couple of weeks ago a marketing executive with an online retailer in the United Kingdom reached out to ask for my feedback on something. Her situation was not dissimilar to many people who email or message me with influencer marketing inquiries. The company sells sporting goods and apparel, has grown nicely over the last […]
More Proof Influencer Marketing is Dominated by Women
We talked last time about the influencer pay gap and new data from IZEA that gives us a look at progress made … or not … in the breakdown of how women are paid compared to men and how various races and groups are paid when compared to white counterparts. One of the surprising pieces […]
What the Good and Bad Numbers on the Influencer Pay Gap Mean
You can’t be involved in the influencer marketing space without hearing about, talking about or considering the influencer pay gap. When the topic first emerged, it referred to the disparity in pay between men and women who are content creators. Quickly, however, the influencer pay gap issue focused on the gap between white and non-white […]
Understanding the Imperative of Short-Form Content
Despite my best efforts, the world of social media continues to migrate to … some might say devolve to … short form content as the most desirable type. Forgive my contrarianism about TikToks, Reels and Stories, but I’m a podcaster and a blogger. I’m also a B2B content creator myself, which tends to lean toward […]
The Long-Term Effects of Creator Marketplaces Will Kill Creators
Whether you’re an influencer or a brand, the concept of the creator marketplace brings with it some appeal. For the content creators out there, the opportunities to work directly with brands can be a lifeline. That’s especially true when you’re growing your audience from micro- to mid-tier or mid-tier to mega influencer. For brands, creator […]
Digging Into True Influence with Author and Trainer Brian Ahearn
For those of you who have been with me on this journey through influence marketing for a while, you know that I get really excited when we can zero in on the concept of influence rather than influencers. The whole theme of my book Winfluence, and a lot of what we talk about here on […]