Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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Proof in the Better Value in Micro-Influencers
For the last probably year or year and a half, the conversation about the value of influencers has reverberated with the opinion that micro- and nano-influencers are more effective than the big stars with millions of followers. Logically, that makes sense. You have to spend a lot of money for one post with a big […]
New TrendHERO Report Offers Surprising Insight Into Instagram Influencers
When TrendHERO sponsored my podcast last month, I was excited to see a powerful, yet cost-accessible influencer marketing software hit the marketplace. While singularly focused on Instagram, TrendHERO is a robust platform to help discover, prioritize, analyze and track Instagram influencers. When they told me they were doing a deep analysis of U.S.-based Instagram accounts […]
Introducing The Marketing Podcast Network
I’ve never really considered myself an entrepreneur, even though technically and by definition, I’ve been one a few times. When I started Social Media Explorer as a blog in 2007, my hope was to use it to publish my thoughts on an emerging industry trend and perhaps position myself as a thought leader. A couple […]
Continuing the Conversation on Race and Influencer Marketing
A couple of weeks ago, we had an interesting conversation about race with talent manager Johanna Voss. She represents almost exclusively women of color, though she is not one herself. And most of her clients are of the Hispanic-Latina variety. The natural next step in this conversation for me, anyway, was to dive deeper into […]
When In Doubt, Turn To Offline Influence
There’s an agency owner I know out there who listens to this show. He reads the articles I write. He follows my posts on social media. When I recommend a software or a tactical idea, he tries it out. By his own admission, I influence him. I reached out to him recently via email to […]
Exploring Influence Marketing in Latin America
Influence marketing is truly a global phenomenon. We’ve talked to guests on this program who practice this craft all around the world. But we don’t spend a lot of focused time understanding how influence marketing works in various countries and cultures. Fabian Fernando Guevara Juarez, who goes by Fabian Guevara for a shorter version of […]
Someone Is Recommending Influencers Purchase Followers? Publicly!
Thursday evening I opened up my feed reader to browse the world wide web looking for the latest updates from the various blogs and websites I subscribe to. It’s always good to catch up on what’s happening in the industry. Once I read the blogs and websites I know and trust, I have a folder […]
Exploring Influencer Marketing Measurement … And The Metaverse
It’s always fun for me, and I hope for you, when I run across someone who has multiple perspectives on the influencer marketing industry. I feel like I bring that to the table a bit. I work at an agency, Cornett, and devise and manage influence marketing programs for a number of our clients. But […]
What Department Should Own Influencer Marketing?
Not long ago, a client informed me they were moving their influencer marketing budget to their media agency. As in those who plan and buy advertisements. Previous to that point, my team and I managed the growth of several valuable and productive relationships over the course of several years. There were about five or six […]
How Do Brands & Agencies Handle Influencers of Color?
There’s no doubt that the environment around influencer marketing and race, culture and diversity has undergone an incredible amount of change in the last two years. While the issues of pay gaps and brands ignoring influencers of color have always been present in the industry, the combination of social unrest in the United States and […]
Removing the Blinders for Better influence Marketing
For those of you who listen regularly, have read my book or follow me on social channels, you know the difference between influence marketing and influencer marketing. One is focused on the noun. When we say “influencer” marketing, your brain is conditioned to think about Instagram, YouTube or TikTok. The other, is focused on what […]
Who Will Win the Impending Influencer Marketing Software War?
Influencer marketing software is, in many ways, the backbone of our industry. Sure, you can feasibly find influencers manually by browsing social networks, snooping around hashtags or doing some Google searches for link-bait posts about the top influencers in one category or another, but that’s time consuming and laborious. Influencer marketing software platforms like IZEA, […]
Building A Business As A Local Influencer
The stereotypical influencer is someone who has a topic, industry or talent. They create content around that and create an audience to build a platform. If they’re lucky, they monetize it in a way that supports them. If they’re real lucky they become famous and sign entertainment deals and such to spin off into more […]
Can Advertising and Influencer Marketing Mix?
There’s always been an unspoken attitude in the world of social media and now in influence marketing that advertising, or at least its philosophies and priorities, does nothing but muck everything up. Social media, and it’s immediate by-product of influencers and thus influence marketing, was, in essence, a way for consumers to push back against […]
The Influencer Marketing Firm Practicing Influencer Marketing
One of the industry resources I lean on to keep up with what is happening in the influencer marketing space is the Fourth Floor Newsletter, an email newsletter from an influencer marketing firm based in the United Kingdom. I came about it because it’s authored by Scott Guthrie, a counterpart of mine, of sorts, in […]