Of all the questions marketers ask about building successful influencer marketing campaigns, the two that stand out are the top two, by a mile:
First, how do I find and prioritize the right influencers? The second is how do I measure success of influencer marketing.
And honestly, those two components of the process are probably the most important. You can have a great idea, messaging and such, but if you don’t choose the right influencers, it won’t succeed … at least not optimally.
And if you don’t understand how to measure your success, you won’t know if the effort was worth it in the first place. When the higher-ups don’t have that information to go on, they’re much less apt to continue providing the resources to do it.
I wanted to solve for those two problems in my book, so I shared what I call the Winfluence Scorecards in it. They’re discussed in those sections of Winfluence – Reframing Influencer Marketing to Ignite Your Brand and added as appendices in both the hard copy and the e-verison of the book.
But I’ve now added those scorecards as interactive elements on my website for anyone to use. I’m going to walk you through both the Winfluence Priority Scorecard and the Winfluence Success Scorecards and tell you how you can use them — completely free of charge and whenever you want — in today’s commentary.
This episode of Winfluence – The Influence Marketing Podcast is brought to you by Tagger. It is the influence marketing software I’m using Cornett. They sponsor the show and provide us with their fantastic software to use.
In today’s episode, Meredith Jacobson from We Are Boosters explains her favorite feature of Tagger. Give the episode a listen and see how Tagger helps her consultancy get to the right list of the right influencers.
Learn more at jason.online/tagger. Tagger is the new influencer marketing campaign software of choice for me. I hope it will be for you, too.
Order Winfluence now!
Winfluence – Reframing Influencer Marketing to Ignite Your Brand is available now in paperback, Kindle/eBook and audio book formats. Get it in the medium of your choice on Amazon or get a special discount on the paperback version of the book by clicking the button below, buying on the Entrepreneur Press bookstore and using the discount code FALLS20. That earns you 20% off the retail price. Read and learn why we’ve been backed into a corner to think influencer marketing means Instagram and YouTube and how reframing it to be “influence” marketing makes us smarter marketers.