brand marketing Archives

Adventure Brands and Corporate Marketing with Holly Spaeth

There’s a big difference in corporate marketing and brand marketing. There’s also a big difference in marketing adventure brands than others. Holly Spaeth is the director of corporate marketing and partnerships at Polaris, the company behind snowmobiles, boats, off-road vehicles and motorcycles. She stopped by the podcast to help us understand the differences. Then I […]

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Brands That Went Viral in 2018 Prove PR is not Dead

There are some who believe that public relations (PR) is dead. Social media killed it. Influencer marketing and the advent of everyone-as-publisher killed it. You can’t get earned media anymore because everyone now has their hand out. You have to pay or you don’t play. While there’s a lot of truth to the underlying factors