community building Archives

Reverse Engineering Influence Marketing Through Branded Communities

Influencer Marketing, Winfluence Podcast

Sam Fiorella co-authored one of the first books on influence marketing in 2013. He then used that research and smarts to re-shape his agency to reverse engineer influence marketing using branded communities. These walled gardens give brands the opportunity to research and identify pain points in the consumer journey to know exactly who, what, why […]

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Fark.com Founder Curtis Now Hopes To Disrupt Government

Independent candidates fight an uphill battle in any election. It’s as if they’re driving against a blinding snowstorm of big company money and contributions, nonchalant dismissal as legitimate leaders from opponents and media alike, or, if they actually gain traction, character assassinations from the left and the right. Fitting then that the first real snow