creator management Archives

The Man and Method Building Content Creators into Media Properties

The evolution of a content creator is something brands and agencies see, but don’t watch. Bear with me on this for a moment. It’s like the difference in hearing something, and actually listening with the intent of understanding. So we on the agency or brand side of things may run into a content creator we […]

Is Talent Management About Managing Talent, or Content?

Influencer Marketing, Winfluence Podcast

Depending on where you are at the table in the influencer marketing space, your meal is slightly different. Creators can range from nano-influencers who barely consider themselves influencers or creators at all … to those who achieve true celebrity status and have full production teams they employ to create all that content while they live

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