ecommerce

Balancing Direct & Retail Marketing

Balancing Direct and Retail Channels in an Amazon World

Selling direct on your website is challenging in an Amazon-led e-commerce world. So is balancing that direct e-commerce business and serving retail channels as well. Peter Friedmann of DEMDACO visits the podcast to talk marketing in a multi-pronged world, the Corona Virus situation for retail channels and more. Then I share some ideas on working

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