finding influential people

Finding Influence, Not Influencers, Within Diverse Communities

Influencer Marketing, Winfluence Podcast

Can you think of a brand that has done something in marketing in the last few years, not just with influencers, but marketing overall, and they’ve immediately had to put out the fires of a PR crisis because their campaign was culturally insensitive? I mean, how can you not think of a few. From L’Oreal […]

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Removing the Blinders for Better influence Marketing

Influencer Marketing, Winfluence Podcast

For those of you who listen regularly, have read my book or follow me on social channels, you know the difference between influence marketing and influencer marketing. One is focused on the noun. When we say “influencer” marketing, your brain is conditioned to think about Instagram, YouTube or TikTok. The other, is focused on what

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