influencer creative brief Archives

Jason Falls on What's Killing Influencer Marketing

Guess What’s Killing Influencer Marketing? Influencers.

Influencer Marketing, Winfluence Podcast

There is a force at play in the influencer marketing space that puts the entire industry in danger. If that force isn’t reckoned with, and soon, the practice of leveraging individual content creators with attractive audiences on social networks for brands will die. This particular group isn’t killing influencer marketing intentionally, mind you. But they’re […]

Guess What’s Killing Influencer Marketing? Influencers. Read More »

The New Influencer Creative Brief

What brands typically ask of influencers, and what influencers frequently ask of brands is broken. Influencer marketing agencies and software companies, especially those that are managed services, aren’t helping. And there’s an interesting contradiction to be found in the reason. Ask any influencer or company invested in influencer marketing what the primary benefit of the