influencer management Archives

Is Talent Management About Managing Talent, or Content?

Influencer Marketing, Winfluence Podcast

Depending on where you are at the table in the influencer marketing space, your meal is slightly different. Creators can range from nano-influencers who barely consider themselves influencers or creators at all … to those who achieve true celebrity status and have full production teams they employ to create all that content while they live […]

Is Talent Management About Managing Talent, or Content? Read More »

The Talent–Talent Manager Relationship

As you know here on Winfluence, we spend a good deal of time talking to influencers and content creators. We also have had the chance to dive into the talent management side of the industry and see the space from the angle of someone who is mindful of the creator’s business and the brand’s needs