As you know here on Winfluence, we spend a good deal of time talking to influencers and content creators. We also have had the chance to dive into the talent management side of the industry and see the space from the angle of someone who is mindful of the creator’s business and the brand’s needs in interacting with them.

On this episode, we have an interesting and rare treat. Molly Tracy is a talent manager who came from the brand and agency side of things only to go out on her own and start VRAI Digital, her own talent management firm. 

Jess Keys is a popular lifestyle blogger and influencer … @JessKeys_ on Instagram. She is also one of Molly Tracy’s clients. I rolled the dice and asked them both to come on the show … together. I wanted to talk to the talent and the talent manager about that relationship, how they collaborate to serve brands and Jess’s audience in authentic ways, what the challenges of being talent in today’s volatile market place are and more.

We had such a fun discussion, I kept pushing a little deeper and even got both of them to answer a hot-button question … what do they think of the influencer marketing software companies and managed services? Those are set up to serve the brands. But are they set up to serve the creators? You might be surprised at their answers. 

Let’s just say the software company folks might want to get out some note pads and pens to take some notes. You might also want some ice packs and band aids. This one might hurt a little.

An honest and revealing discussion about being the talent … and being the talent manager … is on this episode of Winfluence.

I want to share something our friends at Storyblok have to make you smarter. It’s a new report called the State of Content Management and is a very useful survey of 515 businesses in the U.S. and Europe – companies just like yours – and how they are approaching content distribution through their digital channels in 2022. 

Think about it: You have to provide content for your website. Maybe a mobile app. Then there’s ecommerce platforms. Voice-activated speakers … Managing content is more complex today than ever. Get insights and ideas on how companies like yours are tackling the content challenge with The State of Content Management Report from Storyblok. Just go to for your free report. 

Storyblok is a new partner of the Marketing Podcast Network.

The Winfluence theme music is “One More Look” featuring Jacquire King and Stephan Sharp by The K Club found on Facebook Sound Collection.


The Influencer Marketing Show is being held in North America for the first time. It’s a one day event in New York City, just off Broadway at the New World Stages on West 50th. It will be Wednesday, April 27, 2022. I will be chairing one of the stages as well as moderating a panel featuring Pete Kennedy, president and founder of Tagger, and Jenny Heinrich, who leads influencer marketing strategy for Ketchum, one of the Omnicomm companies. 

Go see the full speaker and topic lineup and get your ticket at When you check out, use the code FALLS and get a 15 percent discount, just for listening to Winfluence. 

Join me at IMS 2022 in New York!
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