influencer marketing association

Kristy Sammis on Winfluence

Is Standardization of Influencer Marketing Possible?

Kristy Sammis is the chair and executive director of the Influencer Marketing Association. The non-profit industry association is attempting to bring uniformity, standardization and cohesiveness across the influencer marketing industry. In this episode of  Winfluence – The Influence Marketing Podcast  Kristy and I discuss the IMA, unionizing influencers, standardizing metrics and the conflict of transactional […]

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Handcuffs Symbolize Rules For Influencer Marketing

New Australian influencer standards beat out U.S. for industry leadership

The Australian Influencer Marketing Council (AIMCO) released its first Influencer Marketing Code of Practice this week. But it’s a lot different than anything we have here in the United States. American Influencers, to date, have only be governed by the Federal Trade Commission (FTC) and its often vague disclosure guidelines. Few fines have actually been

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