We’ve talked frequently on Winfluence about the pay gap in influence marketing, both as it refers to gender and race. We’ve also spent some time with some amazing people discussing the issues of inclusivity, diversity and equity. But I don’t think anyone would say we have done so enough. It’s important for all of us […]
It’s Time for a Gut-Check on Progress in Inclusivity, Diversity and Equity Read More »
According to The State of Influencer Equity report from IZEA, black creators on average make more than white influencers. But find a black creator that thinks that’s accurate and you might be the first. In fact, other studies and surveys show the influencer pay gap through the filter of race is still very far from
Is The Influencer Pay Gap Closing? And How Do We Tell? Read More »
You can’t be involved in the influencer marketing space without hearing about, talking about or considering the influencer pay gap. When the topic first emerged, it referred to the disparity in pay between men and women who are content creators. Quickly, however, the influencer pay gap issue focused on the gap between white and non-white
What the Good and Bad Numbers on the Influencer Pay Gap Mean Read More »
Research hit the wires last week that shows the racial pay gap between white and BIPOC influencers … that is those who are black, indigenous and people of color … is 29 percent overall and 35 percent between white influencers and black influencers. To put it another way, for every $100 a white influencer is
The One Thing That Can Close The Influencer Pay Gap Read More »
If you’ve listened to this show for any length of time, you’ve heard me recommend the podcast of Scott Guthrie. He’s the consultant and industry thought leader behind the Influencer Marketing Lab. He has a great podcast that I recommend periodically to you here. He’s also been named one of Talking Influence’s Top 50 people
The Influencer Marketing Trade Body & Industry Trends with Scott Guthrie Read More »
A couple of weeks ago, we had an interesting conversation about race with talent manager Johanna Voss. She represents almost exclusively women of color, though she is not one herself. And most of her clients are of the Hispanic-Latina variety. The natural next step in this conversation for me, anyway, was to dive deeper into
Continuing the Conversation on Race and Influencer Marketing Read More »
If you’ve ever talked to an influencer at length about working with brands you inevitably hear horror stories of being asked to work several hours to create great content only to be offered free product samples as payment. That, coupled with the more insidious problem of unfair pay among races and genders and the influencer
Creating Influence Marketing’s First Brand Review Site Read More »
Billion Dollar Boy, an influencer marketing agency based in both the U.K. and U.S., publishes the pay rates of its influence campaigns broken down by ethnicity on its website. This bold act of unabashed transparency is a stark flag in the landscape of an industry challenged by the influencer pay gap and how influencers of
The Refreshing Transparency One Firm Brings to the Influencer Pay Gap Read More »