influencer philosophy Archives

What in the World is Up with CGI Influencers?

Influencer Marketing, Winfluence Podcast

We’ve probably over-done the conversation on this show lately about fake influencers — at least in the context of those who fraudulently buy followers and engagement to appear more influential than they really are. But there’s another kind of fake influencer out there that is potentially more frightening than the first. In case you aren’t […]

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The New Influencer Creative Brief

What brands typically ask of influencers, and what influencers frequently ask of brands is broken. Influencer marketing agencies and software companies, especially those that are managed services, aren’t helping. And there’s an interesting contradiction to be found in the reason. Ask any influencer or company invested in influencer marketing what the primary benefit of the