When someone says they run an influencer marketing agency, what comes to mind? I’ve asked a few brand-side folks I know that question in the last week or two and have received a number of different responses. Some people say they think of an ad agency only that only focuses on influencers. Others say a […]
Differentiating Between Influencer Agencies, Consultants and Services Read More »
We’ve been talking to some talent managers of late. They play an important role for many creators, managing the business of their influencer status while the creator, well creates. Many of them add another perspective to the creative process, contribute ideas to shape partnerships into something more than they would be otherwise and are valuable
Influencer and Creator Talent Management is Outdated and Needs a Face Lift Read More »
It could be the economy. Or opportunity. Or greed. But I’ve become fed up with the ever-increasing price tags influencers and content creators are putting on brand engagements. For you brands and agencies out there, I’m guessing you might be as well. In the most recent edition of my monthly email newsletter, I shared some
How to Find and use CPM in Influencer Marketing Read More »