influencer research

More Proof Influencer Marketing is Dominated by Women

Influencer Marketing, Winfluence Podcast

We talked last time about the influencer pay gap and new data from IZEA that gives us a look at progress made … or not … in the breakdown of how women are paid compared to men and how various races and groups are paid when compared to white counterparts. One of the surprising pieces […]

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Proof in the Better Value in Micro-Influencers

Influencer Marketing, Winfluence Podcast

For the last probably year or year and a half, the conversation about the value of influencers has reverberated with the opinion that micro- and nano-influencers are more effective than the big stars with millions of followers. Logically, that makes sense. You have to spend a lot of money for one post with a big

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