Last month the Screen Actors Guild and American Federation of Television and Radio Artists or SAG-AFTRA in the trade, unveiled a plan to account for influencers in its union. My initial take was applause for the move because it meant that an influencer or content creator now had at least a path to health benefits […]
An Influencer’s Take on the SAG-AFTRA Influencer Agreement Read More »
The influencer world just became significantly more legit as SAG-AFTRA unveiled a plan to allow anyone who is paid to advertise products via their individual social media platforms to be covered by the union. The qualification puts Instagrammers, YouTubers and TikTok-ers in the same union and professional qualification as screen actors and television and radio
SAG-AFTRA Opens Doors to Unionization of Influencers Read More »
Kristy Sammis is the chair and executive director of the Influencer Marketing Association. The non-profit industry association is attempting to bring uniformity, standardization and cohesiveness across the influencer marketing industry. In this episode of Winfluence – The Influence Marketing Podcast Kristy and I discuss the IMA, unionizing influencers, standardizing metrics and the conflict of transactional
Is Standardization of Influencer Marketing Possible? Read More »