The influencer world just became significantly more legit as SAG-AFTRA unveiled a plan to allow anyone who is paid to advertise products via their individual social media platforms to be covered by the union. The qualification puts Instagrammers, YouTubers and TikTok-ers in the same union and professional qualification as screen actors and television and radio […]
SAG-AFTRA Opens Doors to Unionization of Influencers Read More »
The biggest challenge brands often face in influence marketing is understanding influencer relevance is often more powerful and reach. Tabitha Hawkins founded the Association of Influencers and Content Creators to help influencers be more attractive to brands while also advancing equal representation and fairness in how brands leverage influencers. In this episode of Winfluence –
Identifying Influencers by Relevance Not Reach Read More »
Kristy Sammis is the chair and executive director of the Influencer Marketing Association. The non-profit industry association is attempting to bring uniformity, standardization and cohesiveness across the influencer marketing industry. In this episode of Winfluence – The Influence Marketing Podcast Kristy and I discuss the IMA, unionizing influencers, standardizing metrics and the conflict of transactional
Is Standardization of Influencer Marketing Possible? Read More »