leveraging podcasts

How to Leverage Podcasts as a Guest or Host

Influencer Marketing, Winfluence Podcast

Did you know that 41 percent of Americans 12 and older have listened to a podcast in the last month? Twenty-six percent have listened in the last week. That’s 74 million people. And of the people who listen each week, they average hearing eight podcasts. All that information is from The Infinite Dial. It is […]

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Leveraging Podcasts as an Influencer Marketing Channel

Influencer Marketing, Winfluence Podcast

If you’re a regular listener to Winfluence, and I know you are, you know that podcasting itself is a medium I consider a big part of our territory in the influence marketing space. While you may think of influencers as primarily social media stars with lots of followers – like Instagrammers and TikTokers – podcasters

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