measuring influence

Why Measuring Influencer Marketing Should Not Be Hard

Influencer Marketing, Winfluence Podcast

It doesn’t seem to matter where, how or how often I talk to people about influence marketing, I inevitably get questions and seemingly confused looks and frustration from people about measuring what we do. Hey, I get it. Measurement can be confusing. It’s often an afterthought. But it shouldn’t be and it shouldn’t be hard

Why Measuring Influencer Marketing Should Not Be Hard Read More »

The Critical Problem Facing Influencer Marketing

Digital Marketing

Influencer marketing is about to take a serious kick in the balls. If you haven’t heard, Klout is shutting down. Godspeed to the social media douchebags who put their Klout score on resumes. Now it will officially be a made up number that represents nothing substantial, rather than an unofficial made up number that represents

The Critical Problem Facing Influencer Marketing Read More »