nil Archives - Jason Falls

Name, Image, Likeness Perspective from one of the Top NCAA Volleyball Players

Influencer Marketing, Winfluence Podcast

Some of you may know I spent the first half of my professional career as a public relations professional in the world of college athletics. Back then we called the job being a sports information director, or SID. The industry evolved to labeling the role something like athletic media relations or athletic communications or similar,

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Shocking Analysis Shows the Most Valuable NIL Athletes Aren’t Who You Think

Influencer Marketing, Winfluence Podcast

It’s been more than two years now since the NCAA passed legislation that allowed college athletes at its institutions to accept payment for use of their name, image and likeness. The NIL push as most people know it has created millions of dollars for student-athletes who had long been handcuffed by eligibility rules that prevented

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How is Name-Image-Likeness (NIL) Affecting Student-Athletes?

Influencer Marketing, Winfluence Podcast

NIL is short for name, image, likeness, and is the short expression that defines an important legislative move by the NCAA and NAIA, the two main college athletic associations in the United States. The maneuvers relax the definition of amateurism in those organizations to finally allow college student-athletes to capitalize on their name, image and

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