If you’re an influencer or a talent manager, today’s commentary might make you a little uncomfortable. I’m just going to throw that out there as a warning. But bear with me … I’m going to dish some harsh realities to our brand and agency side friends, too. We’ve been talking a lot lately about when […]
The “Why” We Pay Influencers is All Wrong. Here’s How to Fix It. Read More »
A couple of weeks ago a marketing executive with an online retailer in the United Kingdom reached out to ask for my feedback on something. Her situation was not dissimilar to many people who email or message me with influencer marketing inquiries. The company sells sporting goods and apparel, has grown nicely over the last
The Tricky Migration Point from Product-Only to Paying Influencers Read More »
Can you achieve influence marketing traction, then success without having to pay influencers? We’ve asked that question several times on this show and it’s a bit of a controversial one. One perspective is you might be able to, but you shouldn’t. You are, after all, getting not just access to someone’s audience, but also their
Can Influencer Marketing Succeed with Product-Only Payment? Read More »
As the influencer marketing space evolves, so will the tools, platforms and services out there that make things better. We’ve interviewed some folks behind some of these startups here on the show already and we’ll continue to do so. I like to think we’re keeping an eye on what’s out there in case a better
How Confident Are You In Your Influencer Compensation? Read More »